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The Answer Network

Can Micro-Surveys Improve
Your B2B Marketing Strategy?

By Jared Smith, Content Marketing Manager

B2B market research

The business to business (B2B) space is a notoriously difficult one in which to market. It’s an entirely different process than marketing to consumers. Instead of appealing to just one buyer and having to emphasize the right benefits, you’re often dealing with buying committees. In addition to the challenges of identifying and engaging with buying committees, B2B marketers face long sales cycles, convoluted buying processes and a demand for copious amounts of information. Strategic market insights can help shorten the sales cycle, produce content that drives conversations and generally help companies develop a better relationship with the market.

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November 21st, 2014

Posted in Online Research

7 Best Practices for Writing
Better Screeners

By Jeffrey Henning


Panel companies do a great job of profiling their members for common attributes. Need to survey Hispanics under 30 years old? No problem. Need to survey divorced college graduates? No problem.  Need upper-income parents? Again, no problem!

But what if you need to survey moms who took their child to the museum in the past 6 months? Or, you need upper income households that listen to Sirius XM satellite radio? With target groups like these, things start to get a little more complicated.

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November 19th, 2014

Posted in Best Practices,Panel

Can Continuous Research
Help You Learn Better, Faster and Cheaper?

By Edan Portaro, EVP Global Business Development and Mobile Innovation

Innovation

How can market research increase the rate of innovation in your organization? Image source: Thinkstock

A new study by UC San Diego suggests that the average person will be consuming information for roughly 15 hours each day by 2015 via mobile devices and channels reaching them in their homes. That’s the equivalent of nine DVDs worth of information per person per day, essentially accounting for every waking moment. If you press pause on the lifestyle assumptions of that information, it raises a different concern: How rapidly are your consumers learning, consuming brand information and making purchase decisions? Can your organizational learning initiatives keep pace in such a high-volume, high-demand environment? Companies are achieving this goal every day, by integrating their research channels and creating a continuous research program that increases the speed at which their organization learns while cutting costs and mitigating risks.

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November 18th, 2014

Posted in Online Research

Around the Web: How to Retain
Customers in Mobile Marketing

By The Editors

 

Image Source: Flickr User Francisco Osorio

There’s no questioning the power of mobile marketing. Smartphone usage statistics, such as 70 percent of users check their phones without being notified of an alert and more than 50 percent of mobile device customers sleep next to their phone, highlight the massive shift toward mobile. While customers download apps daily, if you don’t keep consumers happy, they’ll delete the app, resulting in losing a client base forever. A recent Business2Community article showcased some important infographics highlighting customer retention rates.

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November 17th, 2014

Micro-Surveys and
The Customer Experience Gap

By Joe Jordan, Vice President of Panel Operations

customer experience

One Bain & Co report highlighted that 80 percent of companies believe they are offering a world-class customer experience. Just 8 percent of customers agree. Another recent study released by SalesForce highlighted that 92 percent of companies described declines in customer satisfaction levels. These numbers are sobering for companies that strive to be category-leading firms. Customer service is essential to attracting and retaining customers: 89 percent of customers have stopped doing business over negative customer service incidents, and word-of-mouth sharing runs high for disappointed customers.

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November 14th, 2014

Posted in Online Research

Around the Web: Millennials Moving
Toward Mobile Payments

By The Editors

Image source: Flickr user Jason Howie

 

With the launch of Apple Pay and a possible Facebook user payment system on the horizon, the way consumers, mainly the millennial generation, pay is rapidly changing. In a recent report by JWT, details emerged about mobile payment trends and how brands and marketers need to be aware of those changes. Important takeaways involve recognizing that cash payments will be reduced in the future, security and privacy are important to consumers and making marketing personal and meaningful will help a brand stand out on top.

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November 10th, 2014

Posted in Around the Web

Passive vs. Active: The Role of the Survey
in a Big Data World

By Joe Jordan, Vice President of Panel Operations

big data

 

We live in a world of big data. Everything that consumers do is closely monitored and analyzed. The body of behavioral, demographic and purchasing data that exists and is available to marketers is staggering. In fact, the amount of data that companies collect on their own customers from the geolocation tracking of in-store behavior to the microanalysis of what visitors do on websites is massive. Consider that we generate 2.5 quintillion new bytes of data each day.

Increasingly, research professionals are discussing the role of passive and active data collection in the overall corporate research agenda. How do they differ and what are their individual strengths? What’s the role of surveys and concept testing against this big data backdrop? Most importantly, how can we make the most of these quickly evolving insights to improve how we do business?

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November 7th, 2014

Posted in Best Practices

When to Listen to the Wisdom of the
Crowd

By Jacob Tucker, Senior Analyst, Insights & Strategy


You’ve probably seen it before: guess the number of jelly beans in the glass jar and win a prize. Your individual guess may be wildly off the mark, but if you were to average the guesses of a group of people, the result might be surprisingly accurate. This is the wisdom of the crowd.

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November 5th, 2014

Posted in Best Practices

How Wearable Devices Could
Change Mobile Market Research

By Edan Portaro, EVP Global Business Development and Mobile Innovation

wearable technology

Wearable tech is changing the potential of market research by increasing our access and improving data collection. Image source: Flickr user tedeytan

Wearable devices have taken over the hottest technology discussions. From fitness-oriented devices that measure your movement, calories, and sleep to the more sophisticated performance promised by the Apple Watch due out in early 2015, users are now choosing to wear complex devices that are with them 24/7. The level of connectedness far exceeds the “always on” nature of our relationships with smartphones. While pundits continuously explore the idea that we don’t often put our phones or tablets down, the fact is that we can. But with wearable technology, whether it’s in the form of Google Glass or an unobtrusive smartwatch, it’s much easier to truly keep a wearable device with us at all times. The potential for market researchers to take advantage of that is tremendous.

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November 4th, 2014

Posted in Mobile

Around the Web: Mainstream and Rising
Trends in Market Research

By The Editors

Image Source: Flickr user Daniel Kulinski

Once emerging trends such as mobile surveys and market research online communities are now becoming mainstream. Jeffrey Henning, PRC, president of Researchscape International, discussed the findings from the GreenBook Research Industry Trends Report 2014 (GRIT), comparing results from last year’s survey to this year’s data. The biggest result—a vast majority of market researchers are using mobile more than ever with 64 percent versus 41 percent just one year ago.
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November 3rd, 2014