uSamp Blog

The Answer Network

Around the Web: Who is Wearing
Wearables?

By The Editors

Wearable devices such as Jawbone, Fitbit, Pebble and the forthcoming, much-anticipated Apple Watch are growing more popular among people ages 25 to 34. In a recent Mobile Marketing Watch article, wearables are described as the “hottest product category in contemporary mobile technology,” which means that the mobile marketing industry should pay attention to who is adopting this type of device. A new study conducted by Instant.ly provided added insight into wearables.

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January 26th, 2015

Posted in Around the Web

Loaded and Leading: How to Avoid
Trigger Words in Your Survey Writing

By Andy Jolls, Chief Marketing Officer

survey writing

Question: How much do you already like this post? (Please choose one)

  1. I love it
  2. It’s amazing
  3. It’s probably the best thing I’ve ever read

Chances are you don’t believe any of those, and if this was an actual survey you’d be frustrated and a little irritated. After all, none of these choices represent how you actually feel, and if you are forced to answer, you would essentially be tricked into giving a misleading response.

When writing surveys, it is important to give people the kind of choices that will accurately reflect how they actually feel or what they honestly think about something, instead of manipulating them into the answer you want to receive. This is done far too often, and it isn’t always intentional. Here are the best ways to avoid trigger words or other forms of misleading or loaded wording in your surveys.

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January 21st, 2015

Posted in Survey Design

Around the Web: How Fast Food Giant
McDonald’s Uses Beacons

By The Editors


In a recent Mobile Commerce Minute on Untether.tv, hosts Rob Woodbridge and Chuck Martin discuss how fast food restaurants are jumping on the Beacon bandwagon. Beacons allow mobile apps to detect a user’s location and deliver content based on the smartphone’s location. McDonald’s rolled out a Beacon test experiment in Columbus, Georgia to only 17 spots. Offering 18,000 redemption coupons, the fast food corporation found an eight percent increase in sales of McChicken sandwiches and McChicken nuggets. As a result of the sampling, the company is increasing the amount of Beacon-enabled restaurants to 263 locations.

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January 20th, 2015

Posted in Around the Web

Storytelling and Analysis: Framing Your
Survey Results for Your Entire Team

By Scott Worthge, VP, Research Solutions

survey results and storytelling

Companies with strong market research plans in place value an investment in strategically determining their business objectives, developing an appropriate research plan to translate those objectives into action and gathering data in a systematic way to ultimately enhance and support business decisions. While the process of doing so is typically rigorous, requiring consistency and cross-checking to plan, field and collect data, how much is your company investing in what happens after the data results are in? Your analysis, internal data sharing policies and steps toward integrating the customer insights into your business are equally—or perhaps even more—important than any other step in determining how you’re going to reap the benefits of your market research.

I often tell my co-workers, staff and students that while data integrity and quality are critical, a pile of data, no matter how well acquired, is just that until you determine what the data can tell you.  Every data set has a story and being able to find and tell that story is one of the most hard-to-acquire skills in market research, in my opinion. However, that story is just what my clients want—a summarization and highlighting of the results in a way that’s at the same time educational, informative, insightful and easily understood. Here’s a closer look at several ideas  around storytelling techniques, and how these are helping innovative companies transform their understanding of survey results.

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January 15th, 2015

Posted in Survey Design

Double-barreled and Dichotomous:
6 Common Mistakes in Survey Question Writing

By Jared Smith, Content Marketing Manager

market research surveys

Writing effective survey questions is an essential part of getting the business insights that you need to make important strategic decisions. But this process isn’t just about understanding your research agenda and optimizing your question format choices for different devices. Applying survey writing best practices can help you avoid common mistakes that can damage the integrity of your data. Let’s take a look at some of the most common mistakes in survey writing and tips for avoiding them.

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January 13th, 2015

Posted in Best Practices

Understanding Your Research
Objectives: How This Influences the
Survey Development Process

By Scott Worthge, VP, Research Solutions

survey writing

The best survey development strategy is clearly defining the goals of your survey and working backward from there to craft your questions. A solid research agenda begins with a clear understanding of your corporate objectives and then narrows down, like a funnel, to a concrete outcome you hope to achieve with each market research project. Here is a closer look at how to develop a cogent research agenda and how this ultimately shapes the survey development process.

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January 7th, 2015

Posted in Survey Design

Market Research Predictions for 2015

By The Editors

In a look back on market research during 2014, some industry thought leaders named mobile, agile market research and pre-packaged survey methodologies as what shaped the year. Now, the same thought leaders predict what’s to come in 2015.
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January 6th, 2015

Posted in Industry Trends

Around the Web: Multiple Mobile Apps on
One Screen Pose as Possible Game Changer

By The Editors


While laptops and desktops have the ability to display several applications on screen, smartphones and tablets have lagged behind in this feature. But now several companies are adding that component, as writer Kevin C. Tofel noted in a recent GigaOm article about mobile devices that are able to run multiple mobile apps on one screen. Tofel mentioned that the Samsung Galaxy 2 can run two apps on one screen after a system update.

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January 6th, 2015

Posted in Around the Web

Around the Web: Geofencing
Advancements for Market Research

By The Editors

Geofencing, which provides location-based information within a set perimeter, has helped market researchers achieve real-time results for surveys and different campaigns. While the technology has been tested in retail stores—such as Neiman Marcus using geofencing to alert sales clerks when VIP customers had entered, thus providing extra service to repeat clientele—there still stands refinements to ensure that the right consumers are targeted. Allen Vartazarian, vice president of product at uSamp, shared some recent developments to advance the research tool in an article for Quirk’s.

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January 5th, 2015

Posted in Around the Web

Using Mobile Surveys to Go
Deeper on Brand Research

By Edan Portaro, EVP Global Business Development and Mobile Innovation

mobile markey research

Much of the brand research that companies are conducting barely skims the surface on what they really need to know. Your brand’s recognition, positioning, health and sentiment are all critical to public perception and growing your bottom line. But traditional approaches to market research don’t always give you the insights that you need in order to make smart brand-driven business decisions. Today’s mobile market research revolution is opening up new avenues and conversations with customers on these important issues. Here’s a closer look at how mobile surveys allow you to go deeper than ever before on your brand research.

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January 2nd, 2015

Posted in Mobile Research