uSamp Blog

The Answer Network

How Agile Is Your
Market Research Agenda?

By Joe Jordan, Vice President of Panel Operations

With the introduction of online survey technology, the timelines behind market research projects sped up considerably. Instead of waiting weeks or even months after a purchase was made to get feedback, companies were able to email surveys just days or even hours after a customer acquired a new product or was exposed to marketing. Similarly, new concepts could be taken to the market and comprehensive testing completed in days.

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October 14th, 2014

Around the Web: Choosing the Right
Mobile Qual Solution

By The Editors

Mobile traffic to websites is increasing rapidly, according to 10ZiG Technology’s latest statistics presented in a recent post at GreenBook Blog. Estimates from Google Analytics show that by March 2017, mobile web traffic will overtake desktop website usage. 10ZiG Technology put together an interactive dashboard called the Game of Devices featuring the company’s findings. They tracked 10 B2C and B2B companies’ websites on a weekly basis from 2010, monitoring hits coming from desktop, mobile or tablet to see the rates of growth.

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October 13th, 2014

How Media-Rich Research
Is Expanding Our Knowledge-Base

By Edan Portaro, EVP Global Business Development and Mobile Innovation

Our smartphones are always with us. We cook dinner, watch TV and work with our tablets by our sides. The proliferation of mobile devices is changing the way that we conduct market research. One major benefit of this shift is the ability to ask respondents to take video of themselves using a product, to illustrate their answers with a photo or give an audio response to specific questions. Yet many researchers aren’t integrating media-rich feedback into their market studies and frankly, they’re missing out. Here’s a closer look at some best practices that can help you capture the benefits of this approach.

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October 10th, 2014

Posted in Mobile

Redefining Panelist Profiling

By Scott Worthge, VP, Research Solutions



With so much talk about what mobile, big data and so many other “next big thing” topics are doing for market research, there’s much less discussion and focus on online panel. We often hear comments such as: “nothing is new with online panels,” “no one is innovating” and “online sample is a commodity.” I politely disagree with these opinions. Let’s look at something new and innovative uSamp has developed central to the value that online panels provide—respondent profiling.

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October 9th, 2014

Around the Web: Capturing Mobile
Market Research in the Moment

By The Editors


Trying to target market research through traditional focus groups or online surveys is showing less impact than real in-the-moment mobile research. At the Marketing Research Association’s Corporate Researchers Conference, Ryan Backer, who oversees Global Insights for Emerging Tech at General Mills, shared some mobile market research insights gained from General Mills researchers.

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October 6th, 2014

Sample Wars, Smart Technology and
the Future of Data Quality

By Alan Gould, CEO

 

Over the last six months in particular, our uSamp and Instant.ly teams have built and launched exciting new products, improved existing products, hired top talent and opened new markets. We are moving faster than ever, working harder and leaving our competitors breathless. What we are attempting to do—provide great, advanced market research products for an industry that historically has been slow to change—is not easy. I want to share some of my thoughts about what success for us will look like and how we are going to get there. So, let’s start with the business of selling online sample, our core business. We are justifiably proud of how fast we have become a major player in the space but there are trends that we need to get out in front of if we want to continue to prosper.

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October 3rd, 2014

3 Strategies for Ensuring Data
Integrity in Your Surveys

By Joe Jordan, Vice President of Panel Operations

survey data integrity

Does your survey design reinforce your market research data integrity? Image source Flickr user r2Hox

When you’re using the results of your market research to make multi-million dollar product development and marketing decisions, one thing is clear: the data has to be accurate. Ensuring the data integrity of your surveys is a priority that drives the entire research process, from a thoughtful survey design to strategically developing your sampling criteria. But there a number of steps that researchers can take to dramatically improve the underlying quality of their results by focusing on the quality of the panel they use. In this post, I’ll explore three strategies for ensuring data quality that are a core part of our own processes: minimizing burnout through survey design, filtering channel sources, and using technology as an advantage during the profiling process.

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October 2nd, 2014

Around the Web: ‘Smart Boredom’ in
the Mobile Age

By The Editors

When smartphone users in the U.K. had a spare 20 minutes, they reported turning to their phones to check email, play games and surf online, according to a recent research report by Future Foundation. Future Foundation calls the trend Smart Boredom, referring to the time when users fill gaps of time by checking their smartphone rather than reading a book or newspaper.

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September 29th, 2014

Around the Web: The Rise of Mobile
Payments on Smartphones

By The Editors

With the recent announcement of Apple’s Pay system on the next generation of iPhones, a customer simply needs to take a picture of their credit card and all purchases can then be made via Apple Pay. According to Monetate’s Ecommerce Quarterly (EQ2 2014) report, mobile commerce still trails ecommerce and desktop commerce, but with the move toward credit card-less payments, that soon may change.

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September 23rd, 2014

Focusing on Emerging Techniques at the
Corporate Researchers Conference

By Jeffrey Henning

Chicagoskyline

The fourth annual Corporate Researchers Conference from the Marketing Research Association proved why it has become a premier event for corporate researchers, with extensive content curated by and for corporate researchers. Eyes were on the future, with presenters discussing emerging technologies, including mobile research, agile market research, storytelling and infographics.

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September 22nd, 2014

Posted in Events