uSamp Blog

The Answer Network

How Targeting Requirements
Impact Market Research Feasibility

By Joe Jordan, Vice President of Panel Operations

targeting requirements

One of the key factors that impacts market research feasibility is the targeting requirements for your survey sample. What details are you specifying in terms of demographic requirements, behavioral profiling, and sample size? For market research, these are essential questions to ensure that surveys are both statistically significant and truly representative of the market. The more specific you get with the targeting criteria, the more effectively your survey sample will approximate your customers. Conversely, you will lose overall general audience evaluation. But the more narrow your targeting requirements become, the harder it can be to find a panel or panels that can fulfill your research agenda in a timely and affordable fashion. Here’s a closer look at how targeting requirements impact market research feasibility and how researchers can effectively balance these concerns.

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October 24th, 2014

Posted in Online Research

Survey Magazine Names 20 Researchers
You Need to Know in 2014

By The Editors

Votes have been cast and the results are in for Survey Magazine‘s 20 Researchers You Need to Know in 2014, which celebrates the brightest and most driven minds in our the industry. “Innovation and vision is core to the values, work ethic and professionalism that each of the recipients share on a daily basis,” writes editor Jon Leiman. This year, the magazine selected both research veterans and future leaders, including our very own Karyn Hall, vice president of Instant.ly and the mind behind Instant.ly Concept Test.

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October 23rd, 2014

Posted in In The News

Research In-Context: A Primer for
Marketers

By Edan Portaro, EVP Global Business Development and Mobile Innovation

In-context research

With the growth of mobile technology and online research platforms, in-context research is changing. Conducting onsite research no longer requires hiring staff, training them and transporting them to a specific location to survey a store’s patrons. Instead, the latest market research technologies leverage mobile devices, smart strategies like QR codes that let participants self-select into research with a smartphone scan, and even geolocation capabilities. With the proliferation of different contextual research techniques, it can be challenging to determine which one is right for your specific needs. Here’s a closer look at the different types of in-context research and how to determine which approach is the right fit for your research goals.

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October 21st, 2014

Around the Web: How To Fix Online
Survey Problems

By The Editors

Online surveys continue to be an easy way to gather research data but when incorrect data is collected, it can lead to mass misinformation. Joel Rubinson, president and founder of Rubinson Partners, Inc., shared four common problems in survey data that can be fixed. The first is a telescoping issue, which means “elicit[ing] overstatement on brands bought over the past year.” He advises experimenting with longer timeframes than you need, then narrow down to the shorter timeframe you actually need. Rubinson also highly recommends in-the-moment mobile surveys “for ephemeral behaviors that are often semi-conscious, like in-aisle shopping.”

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October 20th, 2014

How Agile Is Your
Market Research Agenda?

By Joe Jordan, Vice President of Panel Operations

With the introduction of online survey technology, the timelines behind market research projects sped up considerably. Instead of waiting weeks or even months after a purchase was made to get feedback, companies were able to email surveys just days or even hours after a customer acquired a new product or was exposed to marketing. Similarly, new concepts could be taken to the market and comprehensive testing completed in days.

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October 14th, 2014

Around the Web: Choosing the Right
Mobile Qual Solution

By The Editors

Mobile traffic to websites is increasing rapidly, according to 10ZiG Technology’s latest statistics presented in a recent post at GreenBook Blog. Estimates from Google Analytics show that by March 2017, mobile web traffic will overtake desktop website usage. 10ZiG Technology put together an interactive dashboard called the Game of Devices featuring the company’s findings. They tracked 10 B2C and B2B companies’ websites on a weekly basis from 2010, monitoring hits coming from desktop, mobile or tablet to see the rates of growth.

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October 13th, 2014

How Media-Rich Research
Is Expanding Our Knowledge-Base

By Edan Portaro, EVP Global Business Development and Mobile Innovation

Our smartphones are always with us. We cook dinner, watch TV and work with our tablets by our sides. The proliferation of mobile devices is changing the way that we conduct market research. One major benefit of this shift is the ability to ask respondents to take video of themselves using a product, to illustrate their answers with a photo or give an audio response to specific questions. Yet many researchers aren’t integrating media-rich feedback into their market studies and frankly, they’re missing out. Here’s a closer look at some best practices that can help you capture the benefits of this approach.

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October 10th, 2014

Posted in Mobile

Redefining Panelist Profiling

By Scott Worthge, VP, Research Solutions



With so much talk about what mobile, big data and so many other “next big thing” topics are doing for market research, there’s much less discussion and focus on online panel. We often hear comments such as: “nothing is new with online panels,” “no one is innovating” and “online sample is a commodity.” I politely disagree with these opinions. Let’s look at something new and innovative uSamp has developed central to the value that online panels provide—respondent profiling.

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October 9th, 2014

Around the Web: Capturing Mobile
Market Research in the Moment

By The Editors


Trying to target market research through traditional focus groups or online surveys is showing less impact than real in-the-moment mobile research. At the Marketing Research Association’s Corporate Researchers Conference, Ryan Backer, who oversees Global Insights for Emerging Tech at General Mills, shared some mobile market research insights gained from General Mills researchers.

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October 6th, 2014

Sample Wars, Smart Technology and
the Future of Data Quality

By Alan Gould, CEO

 

Over the last six months in particular, our uSamp and Instant.ly teams have built and launched exciting new products, improved existing products, hired top talent and opened new markets. We are moving faster than ever, working harder and leaving our competitors breathless. What we are attempting to do—provide great, advanced market research products for an industry that historically has been slow to change—is not easy. I want to share some of my thoughts about what success for us will look like and how we are going to get there. So, let’s start with the business of selling online sample, our core business. We are justifiably proud of how fast we have become a major player in the space but there are trends that we need to get out in front of if we want to continue to prosper.

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October 3rd, 2014