uSamp Blog

The Answer Network

Market Research: An Investment
in Innovation, Not a Cost Center

By Scott Worthge, VP, Research Solutions

 

market research and innovation

Image source: Flickr user Boegh

As companies move toward the end of the year and think ahead to their 2015 strategies, a few key points of consideration are on the table. A big one is budget planning, of course. And part of budget planning will involve marketing, and within this area, market research. But that begs several questions:

  • Has your organization developed a clear plan for its market research initiatives in the year ahead?
  • How is your executive team thinking about the changing dynamics of how customers and companies interact in the marketplace?
  • How will your organization understand and act on that thinking?

Here’s a closer look at how to evaluate these questions to help persuade skeptics on the importance of market research as you plan your business objectives out for 2015.

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December 18th, 2014

Posted in Best Practices

4 Tips for Writing
Effective Mobile Surveys

By Edan Portaro, EVP Global Business Development and Mobile Innovation

mobile surveys on tablet

Researchers need to know how to make the most of each mobile survey. A significant amount of focus in the mobile market research space focuses on the technological platform used to deploy surveys or to optimize your survey for respondents on specific mobile devices. But one of the most critical aspects of a successful survey is writing compelling questions that solicit consumer insights on which you can act. Here is a closer look at four strategies that can help you develop effective mobile surveys.

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December 17th, 2014

Posted in Mobile

What Criteria You Should Prioritize
When Thinking About Data Collection

By Dean Burnett, Senior Director of Global Panel Operations

data collection

Image source: Flickr user r2hox


Earlier this year, market research organization Greenbook published its 2014 Industry Trends Report. One of the commentaries in the piece titled “Criteria Importance in Data Collection Methods” explored what criteria companies use when they select market research partners. The authors conducted a comparison: the research agency’s perceived list of important criteria and then the actual stated importance of those criteria from the perspective of the buyers.

The study specifically focused on the question of which techniques to use for data collection. The data from the study and the insights that it provides can provide useful context for researchers and companies wrestling with decisions about what market research formats to use. The questions around these priorities are also helpful when evaluating new methods and how best to integrate them into your company’s research agenda. Here’s a closer look at what you can learn from their work.

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December 16th, 2014

Posted in Data Quality

Around the Web: How Mobile Can Help
as Foot Traffic Decreases

By The Editors


With more shoppers moving toward shopping online, brick-and-mortar stores are seeing foot traffic decrease, even during the height of Black Friday, with retailers seeing an 11.4 percent drop in sales in November. But intrepid shops are utilizing the power of mobile and mobile apps to help increase sales while the customer is browsing. How? In-store WiFi, mobile maps, iBeacon and push notifications are guiding consumers through the journey of shopping and making the process quicker and easier. According to data from IBM Digital Analytics Benchmark, on Thanksgiving Day, mobile accounted for 52.1 percent of traffic to retail web sites.

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December 15th, 2014

Posted in Around the Web

3 Areas of Your Business
That Micro-Surveys Can Improve

By Scott Worthge, VP, Research Solutions


The effectiveness of your market research agenda is directly tied to how relevant the results are to your business objectives. Your business faces urgent problems every day, from how to develop new products that sell to how to improve your customer service experience. There is also a long list of important, but not urgent, issues that need attention and strategic direction. Direct input from the market is an essential tool to identifying issues and opportunities, formulating solutions and implementing those in a winning way. Yet conducting in-depth research may not be possible for each area you’d like customer feedback on. Micro-surveys can help you narrow your focus and get feedback on targeted, crucial areas of your business.

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December 10th, 2014

Posted in Business Insights

Data Science and the Push for
Panel Quality

By The Editors

To raise the bar with panel quality, you need source and sample delivered as efficiently as possible. Watch the clip below to hear Kyle Polich talk about how uSamp is employing data science in exciting new ways to reshape how we collect insights and complete research projects.

 

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December 10th, 2014

Posted in Data Quality,Panel

Designing a Learning Culture:
Demonstrating How All Areas of
Your Business Need Customer Insights

By Andy Jolls, Chief Marketing Officer

In the start-up and entrepreneurial space, there’s significant focus on Eric Reis’ book The Lean Startup. The concept is simple: an agile or just-in-time marketing, research and product development approach keeps organizations always learning and iterating based on that knowledge. One of the core tenants of the philosophy is to be always testing and always innovating. Creating an organization that’s based on a culture of learning and sharing data is a challenging process. However, it’s ultimately worth it in terms of growth and the ability to offer world-class products and services to your market. How do companies create the kind of cultural infrastructure that supports ongoing dialogue with the market?

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December 9th, 2014

Posted in Mobile

Around the Web: What Marketers Can
Learn From Real-Time Sharing

By The Editors


US consumers are using mobile devices now more than ever to share opinions about products and brands, but often through “dark” social sharing channels. Dark social outlets such as email, instant messaging and texting are often the main source of real-time sharing, accounting for 59 percent of content-sharing activity. “Mobile marketers can take advantage of all this dark social sharing that’s happening in email, text messaging and IM by focusing on distributing offers, promotions and coupons and providing customer service that might make the difference in capturing a sale,” said Eric Bader, chief marketing officer of RadiumOne.

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December 8th, 2014

Posted in Around the Web

Panel Profiling’s Next Big Thing

By The Editors

How accurate is your panel profiling? uSamp CEO Alan Gould recently wrote about the need for higher-quality sample, and Adaptive Profiling™ is one of the ways uSamp is committed to this idea. Vice President of Product Allen Vartazarian sat down with Gould recently to explain what Adaptive Profiling is and how it’s revolutionizing panel profiling. Watch the video below to hear how Adaptive Profiling greatly reduces sample burn and increases completion rates.

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December 4th, 2014

Posted in Panel

How to Strategically Insource and
Outsource Your Market Research

By Joe Jordan, Vice President of Panel Operations

market research

Outsourcing is a general trend that’s driving how today’s businesses are organized. Companies outsource everything from call center management to sales support. In many cases, this choice is due to desired cost savings. But what is the relationship between market research, outsourcing and taking projects internal? As businesses cut costs, market research is often on the cutting block because it’s viewed as a cost center rather than a revenue generator. But insourcing your research can be a strategic pitfall if it’s not handled correctly or put into proper context. Here’s a closer look at how outsourcing components of your market research can actually save money and generate revenue in the long-term.

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December 3rd, 2014

Posted in Online Research