INFOGRAPHIC: uSamp Datapoint Study Finds Gender Gap over Social Media Privacy
Most women using social media are just as willing to reveal personal information about their relationships, jobs, brand preferences and political and religious affiliations as men — but when it comes to details like phone numbers, location, and email or physical address that might put their personal security at risk, women are significantly more wary than men.
These are among the findings of the “Social Media Habits and Privacy Concerns Survey,” a new nationwide study conducted by uSamp, a leader in providing targeted audiences for global consumer insights and innovative SaaS technologies for audience engagement and business intelligence. Using SurveyBuilder™, its self-serve survey authoring platform with on-demand consumer audiences, uSamp surveyed nearly 600 adult men and women about the social media sites they frequent and the kind of information they share online.
What do you share on social media sites?
[...] survey participants on their attitudes toward social media compared to the general population. Below is a great infographic on the [...]
Hispanics Love Social Media! » Hispanic Market Info
2 Jul 12 at 6:40 pm
Great infographic guys brings up some interesting points. The key question here is whether marketers should look at these trends and tailor information to both genders using social media or via their websites. Also feel this data would depend on where the study took place as views would differ across different countries/regions.
Ravi Shukle
19 Jul 12 at 10:32 am