uSamp Blog

Men Are Bigger Mobile Shoppers Than Women

As the iPhone 5 enters the marketplace, uSamp decided to look at the mobile shopping habits of 1,100 men and woman, ages 18 – 75. The survey was conducted using uSamp Mobile, a platform that blends uSamp’s mobile survey technology with their targeted audience to gain consumer and business insights.

It turns out that men and woman practice much of their mobile shopping while they are out and about. According to the results, 12% of woman find themselves shopping on their mobile devices while in the waiting room at the doctor’s office. On the other hand, 25% of men most frequently shop on mobile while at the office.

The survey found that men are more likely than woman to purchase items over their mobile devices. What items are they buying?

• 27% of males purchase consumer electronics on mobile vs. 8% of females
• 23% of males purchase movie and event tickets on mobile vs. 11% of females
• 30% of males purchase digital content on mobile vs. 20% of females
• 13% of males purchase food and drinks on mobile vs. 8% of females
• 8% of males purchase office supplies on mobile vs. 4% of females

In addition to the buying habits of men and woman while shopping on mobile, the survey took a look at how mobile devices are being used in purchase decisions. Ninety-one percent of males have scanned a product barcode with their mobile device vs. 85% of woman. The survey found that men and woman who scan barcodes with mobile are shopping at these types of stores:

• Electronic store: 27% male vs. 12% female
• Convenience store: 7% male vs. 3% female
• Health & Beauty Store: 6% female vs. 2% male