uSamp’s one billion data points are comprised of the market intelligence that they have gathered into consumer behavior, purchasing patterns and brand affinity across numerous verticals from auto, tech, gaming, health and beauty, entertainment, and travel, among others. Each participant has volunteered an average of 150 demographic and psychographic profile questions. The automobile segment alone offers over 100 questions that goes beyond the year, make and model of a car. Information about top rental loyalty programs, favorite insurance providers, hybrid-enthusiasts and GPS software preferences color each profile, ultimately helping marketers, advertisers, and manufacturers better understand whether a muscle-car fanatic will ever invest in an electric concept car.
The customer intelligence derived from actionable data helps identify markets and customers, measure brand loyalty and pinpoint new trends; ultimately, helping companies understand what people think. Big data doesn’t come from one source, but from a multitude of sources – surveys, focus groups, mobile feedback, purchase history and customer service to name a few.