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Archive for the ‘Backend Banter’ Category

uSamp’s CTO on Why Mobile, Big Data and Real Time Are Here to Stay

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uSamp's CTO, Carl Trudel

Recently, uSamp published a Q & A with CTO, Carl Trudel, who is pushing his team to think outside the box and anticipate client demand before it happens. Here he shares the challenges of recruiting, iterating and the importance of being device agnostic.

Q: How are you developing technology to keep up with clients’ needs?

A: It’s all about platform and flexibility. When you think in terms of platform, you don’t build custom development for clients. Instead, you configure features for specific client’s needs. This is much more powerful and allows us to move much faster. This is key to staying on top of the competition.

Q: What is different today than five years ago?

A: A lot! My top three would be mobile, big data and real time. Mobile is not the next cool thing anymore… it is our way, our basis, our framework. Big data is not about lots of data anymore; it is about the right data. And finally, real time is not just a nice thing to have – everyone expects real time information for anything we do. At uSamp, we understand all this and that puts us ahead of anyone else.

Q: How fast can you bring product to market?

A: At uSamp, we move fast. We follow Kanban agile methodology, which optimizes the flow from product ideation to production release. Our highly customizable platform offers flexibility and allows us to deliver new product very fast.

Q: What keeps you up at night?

A: Unfortunately, everything. I always want more and to do better. I am very hard on myself and on the team. There is so much potential for what we can achieve – I wish I did not have to sleep at night!

Mobile is not the next cool thing anymore… it is our way, our basis, our framework. Big data is not about lots of data anymore; it is about the right data. And finally, real time is not just a nice thing to have – everyone expects real time information for anything we do. At uSamp, we understand all this and that puts us ahead of anyone else.

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Written by lsozio

October 2nd, 2013 at 6:02 pm

Link Dump: March 2 – 15 2013

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Even The Pope Tweets! Image courtesy of USA TODAY

Welcome to uSamp’s bi-weekly link dump: A compilation of all things trending in Market Research, Mobile, Social Media, Gamification and more. We hope you’ll find this aggregation as informative and entertaining as we do. Let us know if there are items that you’d like to see included in the next link dump!

Market Research

Adapt to survive, warns latest Grit survey
US — Traditional researchers will have to move away from data collection if they are to survive in a world of social media monitoring, according to the latest survey on market research trends.

Shock of the New – an interview with Jane Frost
The MRS Annual Conference kicks off next week with sportsmen, artists, broadcasters and scientists on the agenda. But what does it all mean for research? Avery Dennison’s Edward Appleton asked MRS chief executive Jane Frost to explain all.

Social Media

The top 10 most irritating social media updates
A new survey has revealed the 10 most annoying types of social media update. How many are you guilty of?

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Written by lsozio

March 18th, 2013 at 6:18 pm

Link Dump: February 18 – March 1 2013

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Courtesy of The New Yorker

 

Welcome to uSamp’s bi-weekly link dump: A compilation of all things trending in Market Research, Mobile, Social Media, Gamification and more. We hope you’ll find this aggregation as informative and entertaining as we do. Let us know if there are items that you’d like to see included in the next link dump!

Market Research

Ipsos slams Europe’s political failings for constraining growth
FRANCE — Global market research company Ipsos has slammed the on-going lacklustre political response to the Eurozone’s troubles in its full-year results.

Coping with complexity
Complex, unpredictable systems are a fact of life, says GfK’s Colin Strong. So market research needs to become more nimble-footed to help marketers adapt and achieve success.

Launch for self-service analytics tool Colabo
US — A self-service marketing analytics tool called Colabo has launched with a 30-day free trial.

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Written by lsozio

March 1st, 2013 at 7:16 pm

Entrepreneur Journeys: Sramana Mitra Talks Sample

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uSamp’s CEO, Matt Dusig recently shared his entrepreneurial path with  Sramana Mitra, founder of the One Million by One Million global initiative aimed at helping a million entrepreneurs to reach a million dollars each in annual revenue and beyond by 2020.

The case study can be accessed in its seven-part entirety on Sramana’s blog.

Best of Blogs: uSamp’s Farewell to 2011

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Fall 2011 marked uSamp’s foray into the market research blogosphere. The Greenbook Blog, Next Gen Market Research, Innovation Evolved, Research Access, Love Stats, Forrester, MRGA’s Social Advisory…you’ve certainly inspired and set the industry standards high! We wanted engage in the dialogue that is central to our field of work. We wanted to join in on the debates around  DIY, gamification, privacy, sample quality, and consumer insight. It has been our objective to add value to a space already a-buzz with information.

uSamp is comprised of thought-leaders both wizened MR folks, and young innovative minds. We will continue tapping the intel we have inside in hopes that we can provide a feisty debate, a helpful take-away, a peek into how we work, even just a chuckle or two. We pride ourselves on transparency, and will continue to develop our blog to foster an open, intelligent and colorful community. We hope that you have enjoyed uSamp’s perspective thus far, as we will continue ramping it up in the new year.

To close out 2011, we decide to bring back some of the greatest hits from our freshman album. Without further ado, we invite you to revisit the following posts:

As always, we encourage your feedback and live for your ideas. Thanks for a terrific 2011, and here’s to lots of discussion and insight in the new year!