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Archive for the ‘Mobile’ Category

How Big Brands Are
Using Mobile Market Research

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By Edan Portaro, EVP Global Business Development and Mobile Innovation

mobile market research

Mobile market research has the potential to change the way that brands think about connecting with customers. In particular, it’s important to think about the smartphone as a portal into a respondent’s life. Effective mobile market research agendas take advantage of the fact that there are multiple forms of data collection that can happen from this single device. Combined, these insights can give researchers a greater depth of understanding and better information to take action on. Here’s a closer look at the five primary forms of mobile market research that brands are using, and how these formats will evolve in the coming year.

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October 28th, 2014

Posted in Mobile

Research In-Context: A Primer for
Marketers

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By Edan Portaro, EVP Global Business Development and Mobile Innovation

In-context research

With the growth of mobile technology and online research platforms, in-context research is changing. Conducting onsite research no longer requires hiring staff, training them and transporting them to a specific location to survey a store’s patrons. Instead, the latest market research technologies leverage mobile devices, smart strategies like QR codes that let participants self-select into research with a smartphone scan, and even geolocation capabilities. With the proliferation of different contextual research techniques, it can be challenging to determine which one is right for your specific needs. Here’s a closer look at the different types of in-context research and how to determine which approach is the right fit for your research goals.

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October 21st, 2014

Around the Web: Choosing the Right
Mobile Qual Solution

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By The Editors

Mobile traffic to websites is increasing rapidly, according to 10ZiG Technology’s latest statistics presented in a recent post at GreenBook Blog. Estimates from Google Analytics show that by March 2017, mobile web traffic will overtake desktop website usage. 10ZiG Technology put together an interactive dashboard called the Game of Devices featuring the company’s findings. They tracked 10 B2C and B2B companies’ websites on a weekly basis from 2010, monitoring hits coming from desktop, mobile or tablet to see the rates of growth.

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October 13th, 2014

How Media-Rich Research
Is Expanding Our Knowledge-Base

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By Edan Portaro, EVP Global Business Development and Mobile Innovation

Our smartphones are always with us. We cook dinner, watch TV and work with our tablets by our sides. The proliferation of mobile devices is changing the way that we conduct market research. One major benefit of this shift is the ability to ask respondents to take video of themselves using a product, to illustrate their answers with a photo or give an audio response to specific questions. Yet many researchers aren’t integrating media-rich feedback into their market studies and frankly, they’re missing out. Here’s a closer look at some best practices that can help you capture the benefits of this approach.

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October 10th, 2014

Posted in Mobile

Around the Web: Capturing Mobile
Market Research in the Moment

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By The Editors


Trying to target market research through traditional focus groups or online surveys is showing less impact than real in-the-moment mobile research. At the Marketing Research Association’s Corporate Researchers Conference, Ryan Backer, who oversees Global Insights for Emerging Tech at General Mills, shared some mobile market research insights gained from General Mills researchers.

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October 6th, 2014

Around the Web: ‘Smart Boredom’ in
the Mobile Age

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By The Editors

When smartphone users in the U.K. had a spare 20 minutes, they reported turning to their phones to check email, play games and surf online, according to a recent research report by Future Foundation. Future Foundation calls the trend Smart Boredom, referring to the time when users fill gaps of time by checking their smartphone rather than reading a book or newspaper.

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September 29th, 2014

Around the Web: The Rise of Mobile
Payments on Smartphones

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By The Editors

With the recent announcement of Apple’s Pay system on the next generation of iPhones, a customer simply needs to take a picture of their credit card and all purchases can then be made via Apple Pay. According to Monetate’s Ecommerce Quarterly (EQ2 2014) report, mobile commerce still trails ecommerce and desktop commerce, but with the move toward credit card-less payments, that soon may change.

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September 23rd, 2014

7 Ways Geofencing is Transforming
Mobile Market Research and Marketing

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By Allen Vartazarian, Vice President of Product


Imagine using location-detection software to help locate when shoppers are leaving certain department stores during the height of Black Friday, or contacting customers as soon as they’re walking out of a movie to survey their experience. Geofencing—a virtual way of geographically setting a perimeter around a particular point—allows market researchers to follow the foot traffic anywhere from an entire city block to one retail store. By determining the longitude and latitude of a particular location and then setting a radius around—for instance, a coffee shop—geofence technology can track the date and time of when and how a person moves across a geographic location.

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September 17th, 2014

Around the Web: Surveys Must Change
to Fit Mobile Devices

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By The Editors

With the massive move to mobile, online surveys must evolve to meet consumers’ usage. Patrons no longer want to fill out lengthy questionnaires on their computers. The trend is pushing toward fun, visual elements.

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September 10th, 2014

Around the Web: How Mobile Impacts
Shopping & M-Commerce

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By The Editors

Mobile commerce is rapidly changing as more consumers are using their smartphones to purchase, comparison shop and access discounts. A recent white paper by iModerate, in partnership with uSamp, reveals what customers are buying on their phones and what features make mobile shopping better.

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September 9th, 2014