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Archive for the ‘Mobile’ Category

Around the Web: How to Retain
Customers in Mobile Marketing

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By The Editors

 

Image Source: Flickr User Francisco Osorio

There’s no questioning the power of mobile marketing. Smartphone usage statistics, such as 70 percent of users check their phones without being notified of an alert and more than 50 percent of mobile device customers sleep next to their phone, highlight the massive shift toward mobile. While customers download apps daily, if you don’t keep consumers happy, they’ll delete the app, resulting in losing a client base forever. A recent Business2Community article showcased some important infographics highlighting customer retention rates.

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November 17th, 2014

How Wearable Devices Could
Change Mobile Market Research

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By Edan Portaro, EVP Global Business Development and Mobile Innovation

wearable technology

Wearable tech is changing the potential of market research by increasing our access and improving data collection. Image source: Flickr user tedeytan

Wearable devices have taken over the hottest technology discussions. From fitness-oriented devices that measure your movement, calories, and sleep to the more sophisticated performance promised by the Apple Watch due out in early 2015, users are now choosing to wear complex devices that are with them 24/7. The level of connectedness far exceeds the “always on” nature of our relationships with smartphones. While pundits continuously explore the idea that we don’t often put our phones or tablets down, the fact is that we can. But with wearable technology, whether it’s in the form of Google Glass or an unobtrusive smartwatch, it’s much easier to truly keep a wearable device with us at all times. The potential for market researchers to take advantage of that is tremendous.

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November 4th, 2014

Posted in Mobile

Around the Web: Mainstream and Rising
Trends in Market Research

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By The Editors

Image Source: Flickr user Daniel Kulinski

Once emerging trends such as mobile surveys and market research online communities are now becoming mainstream. Jeffrey Henning, PRC, president of Researchscape International, discussed the findings from the GreenBook Research Industry Trends Report 2014 (GRIT), comparing results from last year’s survey to this year’s data. The biggest result—a vast majority of market researchers are using mobile more than ever with 64 percent versus 41 percent just one year ago.
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November 3rd, 2014

Around the Web: How One Retailer Is
Using iBeacons to Drive Sales

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By The Editors

Image source Flickr user UltraSlo1

American Eagle Outfitters is trying a new tactic to lure shoppers into the dressing rooms—location-based offers. The mega retailer installed beacon technology in more than 100 outposts to send messages to consumers as soon as they walked into the store. AEO installed ShopBeacon technology from shopkick, and conducted a test run to see how targeted coupons worked. Users saw this message when walking into a ShopBeacon-enabled store: “Hi [NAME], welcome to American Eagle! Get 25 kicks when you try something on in the fitting room + save big with this BOGO deal!”

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October 29th, 2014

How Big Brands Are
Using Mobile Market Research

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By Edan Portaro, EVP Global Business Development and Mobile Innovation

mobile market research

Mobile market research has the potential to change the way that brands think about connecting with customers. In particular, it’s important to think about the smartphone as a portal into a respondent’s life. Effective mobile market research agendas take advantage of the fact that there are multiple forms of data collection that can happen from this single device. Combined, these insights can give researchers a greater depth of understanding and better information to take action on. Here’s a closer look at the five primary forms of mobile market research that brands are using, and how these formats will evolve in the coming year.

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October 28th, 2014

Posted in Mobile

Research In-Context: A Primer for
Marketers

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By Edan Portaro, EVP Global Business Development and Mobile Innovation

In-context research

With the growth of mobile technology and online research platforms, in-context research is changing. Conducting onsite research no longer requires hiring staff, training them and transporting them to a specific location to survey a store’s patrons. Instead, the latest market research technologies leverage mobile devices, smart strategies like QR codes that let participants self-select into research with a smartphone scan, and even geolocation capabilities. With the proliferation of different contextual research techniques, it can be challenging to determine which one is right for your specific needs. Here’s a closer look at the different types of in-context research and how to determine which approach is the right fit for your research goals.

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October 21st, 2014

Around the Web: Choosing the Right
Mobile Qual Solution

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By The Editors

Mobile traffic to websites is increasing rapidly, according to 10ZiG Technology’s latest statistics presented in a recent post at GreenBook Blog. Estimates from Google Analytics show that by March 2017, mobile web traffic will overtake desktop website usage. 10ZiG Technology put together an interactive dashboard called the Game of Devices featuring the company’s findings. They tracked 10 B2C and B2B companies’ websites on a weekly basis from 2010, monitoring hits coming from desktop, mobile or tablet to see the rates of growth.

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October 13th, 2014

How Media-Rich Research
Is Expanding Our Knowledge-Base

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By Edan Portaro, EVP Global Business Development and Mobile Innovation

Our smartphones are always with us. We cook dinner, watch TV and work with our tablets by our sides. The proliferation of mobile devices is changing the way that we conduct market research. One major benefit of this shift is the ability to ask respondents to take video of themselves using a product, to illustrate their answers with a photo or give an audio response to specific questions. Yet many researchers aren’t integrating media-rich feedback into their market studies and frankly, they’re missing out. Here’s a closer look at some best practices that can help you capture the benefits of this approach.

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October 10th, 2014

Posted in Mobile

Around the Web: Capturing Mobile
Market Research in the Moment

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By The Editors


Trying to target market research through traditional focus groups or online surveys is showing less impact than real in-the-moment mobile research. At the Marketing Research Association’s Corporate Researchers Conference, Ryan Backer, who oversees Global Insights for Emerging Tech at General Mills, shared some mobile market research insights gained from General Mills researchers.

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October 6th, 2014

Around the Web: ‘Smart Boredom’ in
the Mobile Age

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By The Editors

When smartphone users in the U.K. had a spare 20 minutes, they reported turning to their phones to check email, play games and surf online, according to a recent research report by Future Foundation. Future Foundation calls the trend Smart Boredom, referring to the time when users fill gaps of time by checking their smartphone rather than reading a book or newspaper.

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September 29th, 2014