Archive for the ‘big data’ tag
Recently, uSamp published a Q & A with CTO, Carl Trudel, who is pushing his team to think outside the box and anticipate client demand before it happens. Here he shares the challenges of recruiting, iterating and the importance of being device agnostic.
Q: How are you developing technology to keep up with clients’ needs?
A: It’s all about platform and flexibility. When you think in terms of platform, you don’t build custom development for clients. Instead, you configure features for specific client’s needs. This is much more powerful and allows us to move much faster. This is key to staying on top of the competition.
Q: What is different today than five years ago?
A: A lot! My top three would be mobile, big data and real time. Mobile is not the next cool thing anymore… it is our way, our basis, our framework. Big data is not about lots of data anymore; it is about the right data. And finally, real time is not just a nice thing to have – everyone expects real time information for anything we do. At uSamp, we understand all this and that puts us ahead of anyone else.
Q: How fast can you bring product to market?
A: At uSamp, we move fast. We follow Kanban agile methodology, which optimizes the flow from product ideation to production release. Our highly customizable platform offers flexibility and allows us to deliver new product very fast.
Q: What keeps you up at night?
A: Unfortunately, everything. I always want more and to do better. I am very hard on myself and on the team. There is so much potential for what we can achieve – I wish I did not have to sleep at night!
Mobile is not the next cool thing anymore… it is our way, our basis, our framework. Big data is not about lots of data anymore; it is about the right data. And finally, real time is not just a nice thing to have – everyone expects real time information for anything we do. At uSamp, we understand all this and that puts us ahead of anyone else.
“Data quality is an evolving and dynamic topic. We can never be complacent. We can never say that we have solved the issue. Our work is never done!” – Lisa Wilding-Brown, uSamp
Last week, uSamp’s VP of Global Panel and VeraQuest’s CEO held a webinar in association with Quirk’s that addressed key sample quality issues in the Market Research Industry. Although MR has certainly come along way since the early days of online sampling, there is still a ways to go in order to successfully control for fraudsters, bots, the hyper-engaged and the woefully disengaged. The webinar calls for providers to take a serious look at sample and suggests ways to further optimize quality through source testing, verification, balancing, respondent monitoring and research design.
uSamp’s one billion data points are comprised of the market intelligence that they have gathered into consumer behavior, purchasing patterns and brand affinity across numerous verticals from auto, tech, gaming, health and beauty, entertainment, and travel, among others. Each participant has volunteered an average of 150 demographic and psychographic profile questions. The automobile segment alone offers over 100 questions that goes beyond the year, make and model of a car. Information about top rental loyalty programs, favorite insurance providers, hybrid-enthusiasts and GPS software preferences color each profile, ultimately helping marketers, advertisers, and manufacturers better understand whether a muscle-car fanatic will ever invest in an electric concept car.
The customer intelligence derived from actionable data helps identify markets and customers, measure brand loyalty and pinpoint new trends; ultimately, helping companies understand what people think. Big data doesn’t come from one source, but from a multitude of sources – surveys, focus groups, mobile feedback, purchase history and customer service to name a few.
by Jacob Tucker, Research Analyst, uSamp
Over the past few decades, bulky desktops have been swapped out for sleek tablets, Walkmans (remember those?) discarded for iPods, and news consolidated into microblogs. In this age of continuous innovation, new technology loses its shelf life quickly. In the Market Research space alone, the methods for gathering insights have gone from a clipboard to a smartphone.
Research professionals, in the advent of big data, have found the need to dig deeper into the psyche of respondents, to see things through their vantage point, and to capture their behavioral experiences (in real-time). While this may sound like a tall order, the availability of the mobile platform puts these previously unattainable insights within reach. Read the rest of this entry »
by Ben Leet, Sales Director, uSamp
I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques such as social media monitoring and of course, mobile devices. The content was wide-ranging, diverse, and thought provoking. I came away with one very clear message – the MR industry was about to experience imminent upheaval.
My philosophy behind this is very simple – there will come a point in the near future where our mobile devices (note: they are not just phones any more!) know more about our habits than we do, as they morph into our brain’s external hard drive. Since market research is all about delving into people’s brains, it seems only fitting to delve into mobile devices in order to more accurate access this data that we crave as an industry.
My phone already knows a lot about me; it knows which flights I have taken in the last year; it knows which shops I have recently visited; it knows where I ate dinner last night. And most of all, it knows my Facebook profile and my Twitter handle; hundreds of valuable nuggets of information, a goldmine of data waiting to tell a story about me, my friends, family, likes, dislikes, media consumption, the list goes on. And this is the tip of the iceberg when I think about how much more intelligent and familiar it will become in just a few short years.
As published in GreenBook Blog
by Ben Leet, Sales Director, uSamp
Make no mistake, we are still at the beginning of a digital revolution. Much like the industrial revolution back in the 1700s and early 1800s when we believed steam power was the pinnacle of technological achievement, so today we are in that phase where we believe the Internet and mobile technology are the limits of human capability. Do I know what’s coming next? If I did, I would be a wealthy man, but I would nonetheless bet money that the digital revolution is still in its infancy, with many changes and challenges still ahead of us.
With new technology comes new applications, ideas, concepts. We in MR talk regularly about “mobile research”, “social media monitoring”, “big data”, and many others, as we seek to use these new tools for a commercial advantage, to offer something new, to convince a client that working with our company is good because we are innovative and forward thinking. However at this point it is worth mentioning that online research is no longer seen as innovative, it’s the norm for an ever increasing amount of our industry spend, which is why “online” is no longer an industry buzzword.
by Lisa Wilding-Brown, VP Panel Operations, uSamp
So You’ve Recruited Your Audience. Now What?
Here’s how to make your registration count.
You’ve identified key traffic sources: the sites where potential panelists are hanging out, enjoying themselves, consuming goods on their own time, and sharing opinions with their friends. But just because you’ve got their attention does not mean they’ll listen. The first portal of entry is perhaps the most important for both the registrant, and the company hosting the panel.
First impressions matter
From a panel management perspective, each and every engagement of a panelist should be carefully orchestrated. Whether engaged via email invitation or within the online panel environment, constant care should be exercised.
Panel builders should be mindful of the frequency of contact as additional reminders or an over-abundance of email invitations can get on the nerve of even the most dedicated panelist. Respondents should not be invited on an exceptionally frequent basis as this can cause premature attrition, and provoke bad survey behavior.
by Matt Dusig, Co-Founder & CEO and Daniel Ross, SVP of Product & Technology, uSamp
When Google launches something new, it’s always a big deal-no matter how big or small. Within a matter of minutes, blogs are abuzz with speculation (“What is Google Up To?“). Spectators are overrun with whirlwind of emotions: excitement, fear, resentment, and praise for the powerhouse. Its latest innovation (or disruption-depending on which way you read it), Consumer Surveys, is not a surprising move for the company that holds the key to what Leonard Murphy identifies as the “ ‘Big Data’ aspect.” No doubt, Google has made its way into nearly every aspect of Internet life, and this move into the market research industry brings good visibility to on-demand SaaS insights. But if they want to be a true player in this space, there are a few key considerations to keep in mind.
- Google’s primary focus is to monetize premium content for publishers. In this vein, the solution is more polling than full surveying capabilities.
- Pricing is somewhat elusive. For demo targeting, it’s $.50 per response. But they don’t clearly tell you that a response is a single question. A 20 question survey with a screener or demo targeting will be a $10 CPI.
- Analysis of the relationship between survey questions is difficult and sometimes not even possible because of the question number limitation. Each person only answers 1 of the 20, and Google aggregates the data, which makes deep analysis harder.
- Targeting is limited to just age, gender and census region.
- Timeliness constraints such as completing the survey in a timely manner, publisher inventory at the time and competition with other surveys.
Their solution lacks many features that brands, insight directors and market research professionals would need and expect. But as we know, Google usually launches skeleton applications and builds upon them based on client feedback. And there are two elephants in the room – one which plays to their advantage: mobile (Android and the world of apps); and one which is potentially a bumpy road: data mining and privacy concerns.
Daniel Ross, SVP of Product and Technology at uSamp decided to take Google’s Consumer Survey insights program for a test drive. The following deconstructs the insights program from survey set-up to pricing to analysis. Ross researches a general population of individuals in the US that have gone on a cruise at least once in the past year. The sample size for this study is N=200.