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Why Mobile, Big Data and Real Time
Are Here to Stay

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uSamp's CTO, Carl Trudel

Recently, uSamp published a Q & A with CTO, Carl Trudel, who is pushing his team to think outside the box and anticipate client demand before it happens. Here he shares the challenges of recruiting, iterating and the importance of being device agnostic.

Q: How are you developing technology to keep up with clients’ needs?

A: It’s all about platform and flexibility. When you think in terms of platform, you don’t build custom development for clients. Instead, you configure features for specific client’s needs. This is much more powerful and allows us to move much faster. This is key to staying on top of the competition.

Q: What is different today than five years ago?

A: A lot! My top three would be mobile, big data and real time. Mobile is not the next cool thing anymore… it is our way, our basis, our framework. Big data is not about lots of data anymore; it is about the right data. And finally, real time is not just a nice thing to have – everyone expects real time information for anything we do. At uSamp, we understand all this and that puts us ahead of anyone else.

Q: How fast can you bring product to market?

A: At uSamp, we move fast. We follow Kanban agile methodology, which optimizes the flow from product ideation to production release. Our highly customizable platform offers flexibility and allows us to deliver new product very fast.

Q: What keeps you up at night?

A: Unfortunately, everything. I always want more and to do better. I am very hard on myself and on the team. There is so much potential for what we can achieve – I wish I did not have to sleep at night!

Mobile is not the next cool thing anymore… it is our way, our basis, our framework. Big data is not about lots of data anymore; it is about the right data. And finally, real time is not just a nice thing to have – everyone expects real time information for anything we do. At uSamp, we understand all this and that puts us ahead of anyone else.

Read the rest of this entry »

October 2nd, 2013

Business Panel In Action: Is Cold Calling Dead?

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by Kevin Gaither, Vice President, Inside Sales

One of the perils of being in business in 2013 is finding the best way to reach new customers. Whether you are in sales, marketing, or in the survey business, you are constantly looking at ways to keep your core assets awake and alive in an age of overwhelming modes of communication.

As a Sales exec, I’ve come across many articles that declare cold calling dead and instead, promote a new software, technique, training program or social selling method that has replaced the human connection. As somebody who’s been practicing for almost 20 years, I wanted to dig deeper into the argument, and test the hypothesis of whether a “cold call” has indeed become irrelevant.

I’m fortunate to work for a consumer and business insights company that has access to over 12 million qualified panelists worldwide. So I thought that this would be a great question to pose to uSamp’s B2B Panel.

The goal was to survey 100 respondents to find out about their perceptions of cold calling. Instead of asking the Yes/No question right out of the gate, I asked respondents to self-identify as either a sales or business development professional, provide their own definition of a cold call and if they felt that their definition of a cold call was dead, and whether or not they agreed with my definition:

If a Cold Call is defined as a phone call where the person didn’t fill out a lead form, didn’t download your content, doesn’t know you, is not a referral and is not expecting your call, IS COLD CALLING DEAD?

In light of all the rhetoric out there, the results might be surprising:
87% of respondents felt that their definition of a cold call was “not dead”:

and 82% of respondents felt that my definition of a cold call was “not dead”:

I also posed this question on several LinkedIn Groups and Twitter to add a qualitative flavor to my research. Paul Castain of The Sales Playbook wrote:

“I don’t think it’s dead . . . I think it’s lonely and in need of other kinds of ‘touches’ to keep it company.”

And Trish Bertuzzi of The Bridge Group wrote:

“Apparently cold calling is alive and well and AMEN to that! BUT it is the cold that is dead not the calling.”

So what we’re left with is that, while cold calling is “alive and well,” there’s more to it than that for a cold call to be effective with today’s savvy buyers. Armed with FACTS and not self-serving opinions, I was able to crystalize the focus of my team and change strategies based on the level of the decision maker.

Bottom line:  This is just one example of how a business panel can be useful for professionals. This is bigger than the simple question of whether cold calling is dead. This is about gaining better business insights, improving productivity, and testing and justifying methodology with FACTS. Why businesses should start employing research to examine daily practices –and improve upon them, making for a better work environment all around. Market Research is not just for industry professionals but spans to any individual role within a growing company – helping each team function more intelligently and ultimately, improving and refining their skill set to make them more successful.

What do you think?  What business questions do you want answered?

Kevin is a passionate and recognized Inside Sales Expert & Leader with an 18+ year track record of growing early-stage and multi-million dollar businesses. Find him on LinkedIn and follow him on Twitter.

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February 22nd, 2013

Posted in Uncategorized

Mobile Mindshare and The Future of Consumer Insights

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by Jacob Tucker, Research Analyst, uSamp

Mobile Shopping
Over the past few decades, bulky desktops have been swapped out for sleek tablets, Walkmans (remember those?) discarded for iPods, and news consolidated into microblogs. In this age of continuous innovation, new technology loses its shelf life quickly. In the Market Research space alone, the methods for gathering insights have gone from a clipboard to a smartphone.
Research professionals, in the advent of big data, have found the need to dig deeper into the psyche of respondents, to see things through their vantage point, and to capture their behavioral experiences (in real-time). While this may sound like a tall order, the availability of the mobile platform puts these previously unattainable insights within reach. Read the rest of this entry »

November 28th, 2012

Posted in Mobile,White Paper