Archive for the ‘ESOMAR’ tag
by Ben Leet, Sales Director, uSamp
I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques such as social media monitoring and of course, mobile devices. The content was wide-ranging, diverse, and thought provoking. I came away with one very clear message – the MR industry was about to experience imminent upheaval.
My philosophy behind this is very simple – there will come a point in the near future where our mobile devices (note: they are not just phones any more!) know more about our habits than we do, as they morph into our brain’s external hard drive. Since market research is all about delving into people’s brains, it seems only fitting to delve into mobile devices in order to more accurate access this data that we crave as an industry.
My phone already knows a lot about me; it knows which flights I have taken in the last year; it knows which shops I have recently visited; it knows where I ate dinner last night. And most of all, it knows my Facebook profile and my Twitter handle; hundreds of valuable nuggets of information, a goldmine of data waiting to tell a story about me, my friends, family, likes, dislikes, media consumption, the list goes on. And this is the tip of the iceberg when I think about how much more intelligent and familiar it will become in just a few short years.
by Matt Dusig, co-founder & CEO
I recently attended a session on online panel quality at the ESOMAR Congress in Amsterdam. The discussion, led by a panel of experts, digressed from quality to privacy, and I found myself wondering why price, a critical factor that affects online panel quality, was omitted from the debate.
In my previous blog post on sample quality, I emphasized the importance of viewing sample frames as groups of real people. I also suggested that the pricing model for sample should shift from strictly cost-per-complete-based pricing to cost-per-finish pricing.. This model would allow invited respondents to always be rewarded for their time spent attempting or completing surveys.
Why am I so passionate about price point? I believe the MR industry is in danger of putting a tourniquet around the supply side of our business. Many market research companies are being continuously pressured to provide the highest quality service at lower prices. Consequently, as pricing pressure occurs, it squeezes the cost that sample suppliers can charge, and creates bidding scenarios where the lowest price wins. The challenge: Most research firms want attentive, thoughtful answers (quality sample), but many internal research teams ordering sample are rewarded for obtaining the lowest-cost sample.
by Ben Leet, Sales Director
Ben joined the uSamp UK team at the very beginning, and is charged with directing the UK sales team, and building out our new client relationships in Europe. Prior to joining uSamp Ben held senior positions with Decision Tree Consulting, Toluna and Ugam, the first of which saw Ben designing, conducting and delivering full service research programmes to blue chip clients for over 5 years, before joining the online panel business at Toluna in early 2008. This combination allows Ben to understand all aspects of the market research process, adding value to uSamp clients along the way. Ben is a Graduate of the Nottingham Business School in the UK with a BA (Hons) in European Business.
uSamp’s very first blog entry heralded the inauguration of uSamp UK by featuring a Q&A with European MD Gaelle Normand. Since then, our office has expanded. We serve as a reminder of uSamp’s international presence, and the global integration of the MR industry as a whole.
We may be virtually connected at all times, but this the past month has reminded us that sometimes breathing the same air as MR Thought Leaders is better than a Skype chat. On a smaller scale, uSamp gathered our global team and clients at Paramount, the top of the Centrepoint building in London for our European launch party. On a larger scale, MR professionals from near and afar assembled at the ESOMAR Congress in Amsterdam. There were several late nights across the events, but also some interesting debates and discussions with clients, colleagues, and even the odd competitor!
As you can imagine, the MR industry was a-buzz with healthy debates ranging from online panel representivity (a blog post in itself!), all the way through to innovations such as gamification, mobile research and social media monitoring.