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Archive for the ‘European market research’ tag

Will Social Media Kill Market Research?

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by Ben Leet, Sales Director

It’s easy to sit and blame Mark Zuckerberg. After all, isn’t he the one that radically changed the way that humans interact with each other, creating this frenzy around two buzzwords: “social media”?

However Facebook hasn’t changed the way human beings think, interact or communicate–it’s simply given us a tool to do this more efficiently than we could have done before.  Read the rest of this entry »

January 25th, 2012

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Best of Blogs: uSamp’s Farewell to 2011

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Fall 2011 marked uSamp’s foray into the market research blogosphere. The Greenbook Blog, Next Gen Market Research, Innovation Evolved, Research Access, Love Stats, Forrester, MRGA’s Social Advisory…you’ve certainly inspired and set the industry standards high! We wanted engage in the dialogue that is central to our field of work. We wanted to join in on the debates around  DIY, gamification, privacy, sample quality, and consumer insight. It has been our objective to add value to a space already a-buzz with information.

uSamp is comprised of thought-leaders both wizened MR folks, and young innovative minds. We will continue tapping the intel we have inside in hopes that we can provide a feisty debate, a helpful take-away, a peek into how we work, even just a chuckle or two. We pride ourselves on transparency, and will continue to develop our blog to foster an open, intelligent and colorful community. We hope that you have enjoyed uSamp’s perspective thus far, as we will continue ramping it up in the new year.

To close out 2011, we decide to bring back some of the greatest hits from our freshman album. Without further ado, we invite you to revisit the following posts:

As always, we encourage your feedback and live for your ideas. Thanks for a terrific 2011, and here’s to lots of discussion and insight in the new year!

December 21st, 2011

Posted in Industry Trends

2012 EU Forecast: Can the market research industry beat uncertainty in Eurozone?

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by Ben Leet, Senior Director HRT and Survey Solutions

Ben joined the uSamp UK team at the very beginning, and is charged with building out our new client relationships in Europe. Prior to joining uSamp Ben held senior positions with Decision Tree Consulting, Toluna and Ugam, the first of which saw Ben designing, conducting and delivering full service research programmes to blue chip clients for over 5 years, before joining the online panel business at Toluna in early 2008. This combination allows Ben to understand all aspects of the market research process, adding value to uSamp clients along the way. Ben is a Graduate of the Nottingham Business School in the UK with a BA (Hons) in European Business.

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December 7th, 2011

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Conservative Innovation: How MR is Keeping Pace with Technology and Global Expansion

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by Ben Leet, Sales Director

Ben joined the uSamp UK team at the very beginning, and is charged with directing the UK sales team, and building out our new client relationships in Europe. Prior to joining uSamp Ben held senior positions with Decision Tree Consulting, Toluna and Ugam, the first of which saw Ben designing, conducting and delivering full service research programmes to blue chip clients for over 5 years, before joining the online panel business at Toluna in early 2008. This combination allows Ben to understand all aspects of the market research process, adding value to uSamp clients along the way. Ben is a Graduate of the Nottingham Business School in the UK with a BA (Hons) in European Business.

uSamp’s very first blog entry heralded the inauguration of uSamp UK by featuring a Q&A with European MD Gaelle Normand. Since then, our office has expanded. We serve as a reminder of uSamp’s international presence, and the global integration of the MR industry as a whole.

We may be virtually connected at all times, but this the past month has reminded us that sometimes breathing the same air as MR Thought Leaders is better than a Skype chat. On a smaller scale, uSamp gathered our global team and clients at Paramount, the top of the Centrepoint building in London for our European launch party. On a larger scale, MR professionals from near and afar assembled at the ESOMAR Congress in Amsterdam. There were several late nights across the events, but also some interesting debates and discussions with clients, colleagues, and even the odd competitor!

As you can imagine, the MR industry was a-buzz with healthy debates ranging from online panel representivity (a blog post in itself!), all the way through to innovations such as gamification, mobile research and social media monitoring.

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September 28th, 2011

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Q & A People Spotlight: uSamp’s Culturally Diverse European Team

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with Managing Director for Europe, Gaelle Normand

As uSamp’s first Managing Director for Europe, Gaelle Normand couldn’t be a better fit. It’s as if uSamp created a wish list of everything we wanted, and found Normand. Born in France, she has worked in five countries in Europe, and speaks several languages. She is truly a European citizen, and loves being able to apply her extensive cultural knowledge and experience to make business more efficient and better adapted to the range of customer needs. She holds an M.Sc from EM Lyon, a leading international and European business school.

Q: What opportunities do you see for  uSamp in the European market?

A: The European market is actually several markets, each with its own culture, language, and particular needs. At uSamp, we understand the variances and we have hired people who have expertise in all key EU markets. Furthermore, we see Europe as a unique opportunity to expand our industry leading sampling business focused on European standards, customer service and access to hard–to–reach online survey respondents. The European market also provides us with new and compelling ways to showcase SaaS–based sampling solutions, which are the hallmark of our company.

Q: As Managing Director of Europe, what are your goals for our European operation?

A: We’re working toward simply becoming the preferred partner in Europe for global survey respondent solutions and online technology for market research.

Q: You’ve attracted quite a team. Can you provide more details about them?

A: We have a very talented group, experts in their fields with different cultural backgrounds and local expertise in all key EU  markets. We’re creating a close-knit group even with their diverse backgrounds. Dedicated, too. And because we’re a global company, we also offer 24/7 coverage for all projects.

Q: How do you plan to support European market researchers?

Read the rest of this entry »

August 10th, 2011

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