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The Great Hazelnut Spread Wars

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Nutella has been king of the hazelnut spreads for decades, but recently they’ve been facing sweet competition from big name competitors like Hershey’s and Jif. We wanted to find out if these challengers were eating away at Nutella’s long-dominant market share, so we launched a mobile IHUT study to collect direct feedback from consumers. This infographic summarizes some of the delicious details. Enjoy!

March 28th, 2014

Posted in Infographics

Data Privacy Part III:
Will a Leader Step Forward?

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By Justin Wheeler, VP Product Innovation & Business Development

In my first two posts in our data privacy series, we learned that Americans are strongly in favor of personal data protection and want an amendment that explicitly makes data privacy a guaranteed right. From a political perspective, this seems like an easy lob for someone to step up and knock right out of the park, or at the very least use to mobilize a national conversation. We polled our respondents to find out if Americans already have someone in mind to lead this charge. So who’s at the top of the ballot? That’s still a big question mark.

No Heroes Here, Only Survivors

Respondents were asked to identify which current political figure “best represents” their own views about appropriate protections for data privacy. As Richard Pryor championed in Brewster’s Millions, we got the answer that few politicians are going to like: “None of the Above” is currently carrying a double-digit lead over any challenger from our list:

Political Figure Who Best Represents My Views on Data Privacy

None of the Above 38%
Barack Obama 17%
Hillary Clinton 14%
Rand Paul 8%
Chris Christie 6%
Other (Write In) 5%
Joe Biden 3%
Marco Rubio 3%
Ted Cruz 3%
John Kerry 2%


It’s worth noting, of course, that Democrats were much more likely to indicate Barack Obama or Hillary Clinton here, and Republicans were more divided among several players. Also of note: Nearly 1/3 of “write-in” votes were for Ron Paul (retired), and there were a few “Edward Snowdens” thrown in for good measure.

The following charts further break down these rankings by the respondent’s political party:

Democrats Republicans Independents
Barack Obama 31% None of the Above 37% None of the Above 43%
None of the Above 30% Rand Paul 15% Barack Obama 13%
Hillary Clinton 27% Chris Christie 13% Rand Paul 12%
Joe Biden 4% Ted Cruz 9% Hillary Clinton 10%
Other 3% Marco Rubio 7% Chris Christie 7%
John Kerry 2% Other 5% Other 7%
Rand Paul 1% Hillary Clinton 3% Marco Rubio 3%





As we head into the 2014 election year, one thing is clear: Protecting data privacy is a key issue among voters, and a strong bi-partisan majority support the cause enough to want to amend the U.S. Constitution. Although Americans still have mixed feelings about who should lead the charge, rest assured change is on the way. In fact, this morning CNN reported that Sen. Rand Paul will file a class-action lawsuit against the NSA for their surveillance programs. Paul is filing the suit with former Virginia attorney general Ken Cuccinelli and Matt Kibbe, president of the political group FreedomWorks.

The next couple of years will prove whether Paul or another from this list is up for the challenge. Then again, the 38% “None of the Above” response suggests that the people could be looking for a newcomer to fill that void.

Justin is entering his 15th year in the SaaS space, having helped to build and manage DIY business service and marketing platforms at Overture/Yahoo!, Perfect Market Technologies, and Spot Runner. Since joining uSamp, he has managed the insights platform providing Online and Mobile insights to over 40,000 clients in only 18 months of operation.

February 12th, 2014

2013 Year-in-Review: Top 5 uSamp Blog Posts

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Data, whether it was being leaked, mined, or modified by “big,” was on everyone’s minds in 2013. Mobile technology continued to push forward with lower-cost, higher-tech, sharper-pixelated options emerging in the market; while telecommuting, something that seemed the natural progression of the digitally savvy millennial, took a step backward. Many of these major developments also rippled through the market research community, so uSamp’s leaders took to the blog to weigh in and offer commentary on how these changes shaped the direction of our industry.

Here are our top five blog posts from 2013:


#5 An App Alternative: How the Mobile Web Expands Reach

A late entry in the year but an obvious contender for top blog post. In this piece, uSamp director of product Allen Vartazarian explains why mobile apps are not the only game in town when it comes to mobile market research.

#4 The Virtual Office Place: Productive or Disruptive?

Yahoo CEO Marissa Mayer’s decision to pull the company plug on all telecommuting sparked huge debates everywhere from the water cooler to Twitter and more. In an age where technology has made working remotely so easy, the ban seemed a counter-intuitive move on Mayer’s part. We took the polarizing debate to our panel and received surprising results, which we pulled together in this infographic.

#3 Big Data in Market Research: Big Deal or Big Hype?

Big data was certainly the buzzword of record early in the year, that is, until over-zealous jargon junkies sucked every last drop of meaning out of it. And while data may be the new gluten-free in the media, it’s a familiar face for those in the MR space. In this piece, our former director of analytics, Siva Venkataraman, took a moment to demystify big data and articulate its real potential.

#2 Mobile Apps and Data Privacy: How Much Information Are You Willing to Share?

In hindsight, it seems less surprising that during a year when we all marveled at the power of numbers, we also become painfully aware of abuses in data collection. With the public outcry over NSA practices, we couldn’t resist polling Americans about where they stood on personal data and privacy.

#1 A Geofencing Primer

2013 was a year to stay on the fence—the geofence, that is. One of the most exciting strategies to emerge in mobile market research was geofencing, the ability to use location-based technology in smartphones to connect with customers in-store, at the very point of purchase or consumption. We found this topic so interesting, we devoted an entire three-part series to it. Click here for parts two and three.

December 30th, 2013

Posted in Industry Trends

Gobble Gobble! What Americans Love and Loathe About Thanksgiving

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uSamp™ recently surveyed 980 audience members to find out what Americans love and loathe about Thanksgiving. Foodies rejoice as we take a look at what America’s favorite dish is (You may be surprised to learn that food is not the number one reason for enjoying the holiday).

The survey revealed that American’s love their winter holidays. Christmas, Hanukkah and  Kwaanza tallied 67 percent of the vote,  while Thanksgiving garnered a respectable 24 percent.

Although food is the biggest part of the Thanksgiving tradition, 52 percent of Americans say that the gathering of family is the best part about the holiday.

The study also looked at post Thanksgiving activities. Eight percent revealed that they will leave their meal early to take advantage of pre-Friday sales, while 36 percent say they will get a head start on Friday. What will you do?

November 23rd, 2013

Posted in Infographics

Mobile Apps & Data Privacy: How Much Information Are You Willing to Share? [Infographic]

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uSamp recently surveyed 850 members of its all mobile panel, iPoll to find out how they felt about smartphone apps and data privacy. What types of information are they willing to share and what do they keep close to their vests? Is big brother more to blame than a social networking giant? Do millennials trust mobile more than yuppies? The psyches of smartphone users across the country unveiled below…

The survey, which represents the opinions of a representative sample of American mobile users, found that only 17 percent of respondents claim to be “very concerned” with mobile privacy, while 53 percent portray themselves as “neutral” to “not-at-all-concerned”.

However, Americans are not without concerns.  Most were concerned about someone being able to track their physical location (58 percent) or listening/ tracking their phone calls (52 percent).  Overall, people were least worried about companies tracking their Web searches (9 percent).  These results suggest that while consumers deeply value their physical privacy, they are less concerned about how marketers may be targeting them based on their web usage.

The study also looked at the type of information consumers would share with a mobile app—people were most reticent about sharing credit card info (86 percent would not share) and least reticent about sharing their birth date (only 24 percent would not share).

September 19th, 2013

Will Designer Data Kill MR? A Product Review of Google’s Databoard

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by Matt Dusig, Co-Founder and Daniel Ross, SVP, Product

Every so often, someone likes to come along and declare Market Research dead. GigaOM has been the latest to publicize our imminent demise – albeit in a nicer manner. In their words, we’ve been “put on notice”. It comes as no surprise that the supposed victor of this latest #mrx deathmatch is Google. Google is brilliant at making data dance. They have their pulse on trending content.  And they are well equipped to identify the key pain points of business professionals.

Recently, Google has introduced the latest addition to their research suite: Google Databoard, the one-stop shop for sourcing and packaging data on demand. Think of those “shock and awe” stats your sales team is always requesting. Google has gone and done the dirty work. Just grab some cool figures from a report, compile an infographic full of designer clip art and voila, get ready to dazzle your colleagues, friends and social media cohorts.

What wizardry!


Google’s Databoard is (not surprisingly) straightforward:

  1. Select your research study. Currently there are four focused on mobile research. (We can expect to see more studies added to their library plus a rollout beyond the US in the near future).
  2. After selecting a topic, you’ll find a series of sub-topics related to that study. Choose from a list of key insights, then either add them to your infographic or share this new-found knowledge immediately with your colleagues via email or social networks.
  3. Once you’re ready to review all your compiled snippets of data, click the “Build your Infographic Button” and an interactive menu will appear, allowing you to re-order or remove pages.
  4. Share your infographic via the usual social network suspects (Facebook, Twitter and naturally, Google Plus), or distribute it to your own networks via a personalized link.

As expected, Google has done a great job with the design and user experience of the product. The study/topic selection and collaboration menus offer no-frills access to quick insights based on prior research that Google has done in conjunction with other partners like Nielsen. The downloadable .PDF files offer a well designed and easy-to-understand view of key findings without dissertation-length whitepapers overrun with statistical correlation values and analyst-speak.

We can certainly pat Google on the back for dusting the cobwebs off stodgy research reports, and making data reporting accessible to the public. But will this dashboard actually lead to smarter business decisions? Or did Google just release a personal assistant tool that builds a pretty collage, and offers up data summaries like fortunes from a cookie?

Unless you’ve been living under a rock (or in a canyon without cell phone reception), you know that “smartphones have become an indispensable part of our daily lives”. (Is 20-point font really necessary?). If you think this is a keen insight that deserves its own slide in your presentation, then, by all means, let Google’s Databoard work its magic; but if you’re looking to produce an awe-inspiring report that will impress Nate Silver then I’d suggest looking elsewhere. (To be fair, Google’s Databoard is not just about sweepingly obvious statements; there are also plenty of illustrations and graphs that provide a more picturesque story for your next customer or intra-company pitch).

Overall, Google’s Databoard brings research to life and appeals to a user base beyond the market research guru; however it lacks the “so what” that drives us researchers to get out of bed in the morning. How do these insights result in smarter data-driven decisions, which we can apply to specific products, brands or businesses? Not sure the search engine behemoth is ready to answer that question yet; however, would be surprised if this type of spoon-fed analysis wasn’t already in the works. You can’t say we weren’t warned.

July 24th, 2013

Posted in Industry Trends

Professionals Agree Working Remotely Productive and Liberating [INFOGRAPHIC]

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As technology has advanced, so has the ability to work outside of the office. Today, 65 percent of companies allow employees to work remotely versus 35 percent that do not.

The study conducted by uSamp using their B2B panel examined the office cultures and habits of 1,000 business professionals across the United States to find out how these workplaces compared. The research team at uSamp was able to analyze the data by company size, type of industry, type of organization, level in organization, education and age. The results may surprise you:

April 23rd, 2013

Posted in Infographics

INFOGRAPHIC: Hispanic Social Media Habits and Privacy Concerns Study

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Hispanics embrace social media such as Facebook, YouTube and Google+ more than the general population. But when it comes to sharing personal information about themselves, Hispanics are more cautious, according to survey results announced today.

uSamp, a leader in providing targeted audiences for global consumer insights, engaged 650 members from its newly inaugurated Hispanic panel, SúperOpinió, to survey participants on their attitudes toward social media compared to the general population. Here are the findings:

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April 11th, 2012

Posted in Infographics,Panel

INFOGRAPHIC: Why 13% Don’t Engage on Social Media Sites

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February 2nd, 2012

INFOGRAPHIC: uSamp Datapoint Study Finds Gender Gap over Social Media Privacy

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Most women using social media are just as willing to reveal personal information about their relationships, jobs, brand preferences and political and religious affiliations as men — but when it comes to details like phone numbers, location, and email or physical address that might put their personal security at risk, women are significantly more wary than men.

These are among the findings of the “Social Media Habits and Privacy Concerns Survey,” a new nationwide study conducted by uSamp, a leader in providing targeted audiences for global consumer insights and innovative SaaS technologies for audience engagement and business intelligence. Using SurveyBuilder™, its self-serve survey authoring platform with on-demand consumer audiences, uSamp surveyed nearly 600 adult men and women about the social media sites they frequent and the kind of information they share online.

What do you share on social media sites?

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January 30th, 2012