Archive for the ‘Infographic’ tag
uSamp™ recently surveyed 980 audience members to find out what Americans love and loathe about Thanksgiving. Foodies rejoice as we take a look at what America’s favorite dish is (You may be surprised to learn that food is not the number one reason for enjoying the holiday).
The survey revealed that American’s love their winter holidays. Christmas, Hanukkah and Kwaanza tallied 67 percent of the vote, while Thanksgiving garnered a respectable 24 percent.
Although food is the biggest part of the Thanksgiving tradition, 52 percent of Americans say that the gathering of family is the best part about the holiday.
The study also looked at post Thanksgiving activities. Eight percent revealed that they will leave their meal early to take advantage of pre-Friday sales, while 36 percent say they will get a head start on Friday. What will you do?
uSamp recently surveyed 850 members of its all mobile panel, iPoll to find out how they felt about smartphone apps and data privacy. What types of information are they willing to share and what do they keep close to their vests? Is big brother more to blame than a social networking giant? Do millennials trust mobile more than yuppies? The psyches of smartphone users across the country unveiled below…
The survey, which represents the opinions of a representative sample of American mobile users, found that only 17 percent of respondents claim to be “very concerned” with mobile privacy, while 53 percent portray themselves as “neutral” to “not-at-all-concerned”.
However, Americans are not without concerns. Most were concerned about someone being able to track their physical location (58 percent) or listening/ tracking their phone calls (52 percent). Overall, people were least worried about companies tracking their Web searches (9 percent). These results suggest that while consumers deeply value their physical privacy, they are less concerned about how marketers may be targeting them based on their web usage.
The study also looked at the type of information consumers would share with a mobile app—people were most reticent about sharing credit card info (86 percent would not share) and least reticent about sharing their birth date (only 24 percent would not share).
by Matt Dusig, Co-Founder and Daniel Ross, SVP, Product
Every so often, someone likes to come along and declare Market Research dead. GigaOM has been the latest to publicize our imminent demise – albeit in a nicer manner. In their words, we’ve been “put on notice”. It comes as no surprise that the supposed victor of this latest #mrx deathmatch is Google. Google is brilliant at making data dance. They have their pulse on trending content. And they are well equipped to identify the key pain points of business professionals.
Recently, Google has introduced the latest addition to their research suite: Google Databoard, the one-stop shop for sourcing and packaging data on demand. Think of those “shock and awe” stats your sales team is always requesting. Google has gone and done the dirty work. Just grab some cool figures from a report, compile an infographic full of designer clip art and voila, get ready to dazzle your colleagues, friends and social media cohorts.
HOW IT WORKS:
Google’s Databoard is (not surprisingly) straightforward:
- Select your research study. Currently there are four focused on mobile research. (We can expect to see more studies added to their library plus a rollout beyond the US in the near future).
- After selecting a topic, you’ll find a series of sub-topics related to that study. Choose from a list of key insights, then either add them to your infographic or share this new-found knowledge immediately with your colleagues via email or social networks.
- Once you’re ready to review all your compiled snippets of data, click the “Build your Infographic Button” and an interactive menu will appear, allowing you to re-order or remove pages.
- Share your infographic via the usual social network suspects (Facebook, Twitter and naturally, Google Plus), or distribute it to your own networks via a personalized link.
As expected, Google has done a great job with the design and user experience of the product. The study/topic selection and collaboration menus offer no-frills access to quick insights based on prior research that Google has done in conjunction with other partners like Nielsen. The downloadable .PDF files offer a well designed and easy-to-understand view of key findings without dissertation-length whitepapers overrun with statistical correlation values and analyst-speak.
We can certainly pat Google on the back for dusting the cobwebs off stodgy research reports, and making data reporting accessible to the public. But will this dashboard actually lead to smarter business decisions? Or did Google just release a personal assistant tool that builds a pretty collage, and offers up data summaries like fortunes from a cookie?
Unless you’ve been living under a rock (or in a canyon without cell phone reception), you know that “smartphones have become an indispensable part of our daily lives”. (Is 20-point font really necessary?). If you think this is a keen insight that deserves its own slide in your presentation, then, by all means, let Google’s Databoard work its magic; but if you’re looking to produce an awe-inspiring report that will impress Nate Silver then I’d suggest looking elsewhere. (To be fair, Google’s Databoard is not just about sweepingly obvious statements; there are also plenty of illustrations and graphs that provide a more picturesque story for your next customer or intra-company pitch).
Overall, Google’s Databoard brings research to life and appeals to a user base beyond the market research guru; however it lacks the “so what” that drives us researchers to get out of bed in the morning. How do these insights result in smarter data-driven decisions, which we can apply to specific products, brands or businesses? Not sure the search engine behemoth is ready to answer that question yet; however, would be surprised if this type of spoon-fed analysis wasn’t already in the works. You can’t say we weren’t warned.
As technology has advanced, so has the ability to work outside of the office. Today, 65 percent of companies allow employees to work remotely versus 35 percent that do not.
The study conducted by uSamp using their B2B panel examined the office cultures and habits of 1,000 business professionals across the United States to find out how these workplaces compared. The research team at uSamp was able to analyze the data by company size, type of industry, type of organization, level in organization, education and age. The results may surprise you:
Hispanics embrace social media such as Facebook, YouTube and Google+ more than the general population. But when it comes to sharing personal information about themselves, Hispanics are more cautious, according to survey results announced today.
uSamp, a leader in providing targeted audiences for global consumer insights, engaged 650 members from its newly inaugurated Hispanic panel, SúperOpinión.com, to survey participants on their attitudes toward social media compared to the general population. Here are the findings:
Most women using social media are just as willing to reveal personal information about their relationships, jobs, brand preferences and political and religious affiliations as men — but when it comes to details like phone numbers, location, and email or physical address that might put their personal security at risk, women are significantly more wary than men.
These are among the findings of the “Social Media Habits and Privacy Concerns Survey,” a new nationwide study conducted by uSamp, a leader in providing targeted audiences for global consumer insights and innovative SaaS technologies for audience engagement and business intelligence. Using SurveyBuilder™, its self-serve survey authoring platform with on-demand consumer audiences, uSamp surveyed nearly 600 adult men and women about the social media sites they frequent and the kind of information they share online.
What do you share on social media sites?