Archive for the ‘innovation in research’ tag
The industry’s final word on all things market research is here at last! The winter 2014 GreenBook Research Industry Trends (GRIT) Report released this week, and it’s chock-full of fascinating insights, trends, and discussions about where the industry is headed. Our very own Robert Clancy, VP of Insights and Strategy, adds his commentary on the slow adoption of mobile in the industry and what might be holding researchers back. See below for more.
In this post, Ben Leet shares his predictions on where the market research industry is headed in 2014.
What is your New Year’s resolution in 140 characters?
Stay ahead of the game! The pace of change will not slow down anytime soon.
What do you anticipate being the biggest trend for 2014, and why?
As mentioned before, I think the wider marketing world is going to move increasingly into big data analytics to find uplifts in marketing ROI, and I still think research has a big part to play in this area. And, of course, mobile methodologies will continue to evolve and adoption of them will increase.
What companies/brands do you think will do well in 2014, and why?
Those that understand how consumers think and move with them will do well across all verticals, but those that continue to “do what we’ve always done” will start to fall by the wayside pretty quickly.
Any thoughts on what 2014’s biggest buzzword might be?
What will success look like in 2014?
For my company it will be to continue innovating and bringing new concepts and ideas to the marketplace, and I hope the same is true for the industry at large.
Data, whether it was being leaked, mined, or modified by “big,” was on everyone’s minds in 2013. Mobile technology continued to push forward with lower-cost, higher-tech, sharper-pixelated options emerging in the market; while telecommuting, something that seemed the natural progression of the digitally savvy millennial, took a step backward. Many of these major developments also rippled through the market research community, so uSamp’s leaders took to the blog to weigh in and offer commentary on how these changes shaped the direction of our industry.
Here are our top five blog posts from 2013:
A late entry in the year but an obvious contender for top blog post. In this piece, uSamp director of product Allen Vartazarian explains why mobile apps are not the only game in town when it comes to mobile market research.
Yahoo CEO Marissa Mayer’s decision to pull the company plug on all telecommuting sparked huge debates everywhere from the water cooler to Twitter and more. In an age where technology has made working remotely so easy, the ban seemed a counter-intuitive move on Mayer’s part. We took the polarizing debate to our panel and received surprising results, which we pulled together in this infographic.
Big data was certainly the buzzword of record early in the year, that is, until over-zealous jargon junkies sucked every last drop of meaning out of it. And while data may be the new gluten-free in the media, it’s a familiar face for those in the MR space. In this piece, our former director of analytics, Siva Venkataraman, took a moment to demystify big data and articulate its real potential.
In hindsight, it seems less surprising that during a year when we all marveled at the power of numbers, we also become painfully aware of abuses in data collection. With the public outcry over NSA practices, we couldn’t resist polling Americans about where they stood on personal data and privacy.
2013 was a year to stay on the fence—the geofence, that is. One of the most exciting strategies to emerge in mobile market research was geofencing, the ability to use location-based technology in smartphones to connect with customers in-store, at the very point of purchase or consumption. We found this topic so interesting, we devoted an entire three-part series to it. Click here for parts two and three.
by Chuck Miller, President, DMS, Chief Research Officer, uSamp
Next week is one of my favorite times of the year: uSamp’s™ annual presentation of the EXPLOR Award, honoring innovation in marketing research. Each year clients and providers join forces to showcase great case studies using methods that push the boundaries of market research. In the past, the award has been granted to entrants who have created a cool new technology, or offer a creative and sophisticated way of gaining insights into our world. In either case, it is always enlightening, as is the process of evaluating all of the compelling entries.
The EXPLOR Awards began in 1999 as a means of showcasing the best applications using the then fledgling capabilities of online research. The EXPLOR acronym represented “Exemplary Performance and Leadership in Online Research.” The idea originated in a meeting I had with Peter Dickson, at that time the director of the University of Wisconsin’s A.C. Nielsen Center for Marketing Research. Back in those days, there were lots of arrows shot at online research, but we knew it was being used meaningfully – so we sought to highlight the best cases and best practices. Over the years, as online research became more accepted (and in many case the norm), we expanded the award to include all innovation.
Hewlett-Packard/Qualvu, Microsoft/Blueocean, PepsiCo/Sentient Vie For Top Honors on November 8
The single-select question in front of us is this: who will take home the 2011 EXPLOR Award? Will it be Hewlett-Packard, Microsoft or PepsiCo – and their market research partners – as they contend for this prestigious honor in research innovation?
Presented by uSamp™, the EXPLOR Awards is an annual case study competition that honors technical innovation in market research. Case studies not only inform, but they inspire and provide insight into the problem-solving process.
The new solutions presented are often a peek into the future. As the tagline states, the award highlights “Innovation in Research.”
The call for nominations was extended through September 12. Innovation leaders from global corporations, research agencies and academia were invited to submit high-impact cases where technology and creativity have merged to advance the research and insight process. A world-class judging team – from noteworthy organizations like General Mills, GfK, NBC Universal and Wharton – selected the top three candidates that will be presented at The Market Research Event (TMRE), November 7 – 9 at The Peabody in Orlando, Florida.