Archive for the ‘innovation in research’ tag
by Chuck Miller, President, DMS, Chief Research Officer, uSamp
Next week is one of my favorite times of the year: uSamp’s™ annual presentation of the EXPLOR Award, honoring innovation in marketing research. Each year clients and providers join forces to showcase great case studies using methods that push the boundaries of market research. In the past, the award has been granted to entrants who have created a cool new technology, or offer a creative and sophisticated way of gaining insights into our world. In either case, it is always enlightening, as is the process of evaluating all of the compelling entries.
The EXPLOR Awards began in 1999 as a means of showcasing the best applications using the then fledgling capabilities of online research. The EXPLOR acronym represented “Exemplary Performance and Leadership in Online Research.” The idea originated in a meeting I had with Peter Dickson, at that time the director of the University of Wisconsin’s A.C. Nielsen Center for Marketing Research. Back in those days, there were lots of arrows shot at online research, but we knew it was being used meaningfully – so we sought to highlight the best cases and best practices. Over the years, as online research became more accepted (and in many case the norm), we expanded the award to include all innovation.
Hewlett-Packard/Qualvu, Microsoft/Blueocean, PepsiCo/Sentient Vie For Top Honors on November 8
The single-select question in front of us is this: who will take home the 2011 EXPLOR Award? Will it be Hewlett-Packard, Microsoft or PepsiCo – and their market research partners – as they contend for this prestigious honor in research innovation?
Presented by uSamp™, the EXPLOR Awards is an annual case study competition that honors technical innovation in market research. Case studies not only inform, but they inspire and provide insight into the problem-solving process.
The new solutions presented are often a peek into the future. As the tagline states, the award highlights “Innovation in Research.”
The call for nominations was extended through September 12. Innovation leaders from global corporations, research agencies and academia were invited to submit high-impact cases where technology and creativity have merged to advance the research and insight process. A world-class judging team – from noteworthy organizations like General Mills, GfK, NBC Universal and Wharton – selected the top three candidates that will be presented at The Market Research Event (TMRE), November 7 – 9 at The Peabody in Orlando, Florida.