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Archive for the ‘market research’ tag

7 Best Practices for Writing
Better Screeners

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By Jeffrey Henning


Panel companies do a great job of profiling their members for common attributes. Need to survey Hispanics under 30 years old? No problem. Need to survey divorced college graduates? No problem.  Need upper-income parents? Again, no problem!

But what if you need to survey moms who took their child to the museum in the past 6 months? Or, you need upper income households that listen to Sirius XM satellite radio? With target groups like these, things start to get a little more complicated.

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November 19th, 2014

Posted in Best Practices,Panel

Passive vs. Active: The Role of the Survey
in a Big Data World

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By Joe Jordan, Vice President of Panel Operations

big data

 

We live in a world of big data. Everything that consumers do is closely monitored and analyzed. The body of behavioral, demographic and purchasing data that exists and is available to marketers is staggering. In fact, the amount of data that companies collect on their own customers from the geolocation tracking of in-store behavior to the microanalysis of what visitors do on websites is massive. Consider that we generate 2.5 quintillion new bytes of data each day.

Increasingly, research professionals are discussing the role of passive and active data collection in the overall corporate research agenda. How do they differ and what are their individual strengths? What’s the role of surveys and concept testing against this big data backdrop? Most importantly, how can we make the most of these quickly evolving insights to improve how we do business?

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November 7th, 2014

Posted in Best Practices

When to Listen to the Wisdom of the
Crowd

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By Jacob Tucker, Senior Analyst, Insights & Strategy


You’ve probably seen it before: guess the number of jelly beans in the glass jar and win a prize. Your individual guess may be wildly off the mark, but if you were to average the guesses of a group of people, the result might be surprisingly accurate. This is the wisdom of the crowd.

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November 5th, 2014

Posted in Best Practices

Around the Web: Mainstream and Rising
Trends in Market Research

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By The Editors

Image Source: Flickr user Daniel Kulinski

Once emerging trends such as mobile surveys and market research online communities are now becoming mainstream. Jeffrey Henning, PRC, president of Researchscape International, discussed the findings from the GreenBook Research Industry Trends Report 2014 (GRIT), comparing results from last year’s survey to this year’s data. The biggest result—a vast majority of market researchers are using mobile more than ever with 64 percent versus 41 percent just one year ago.
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November 3rd, 2014

Research In-Context: A Primer for
Marketers

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By Edan Portaro, EVP Global Business Development and Mobile Innovation

In-context research

With the growth of mobile technology and online research platforms, in-context research is changing. Conducting onsite research no longer requires hiring staff, training them and transporting them to a specific location to survey a store’s patrons. Instead, the latest market research technologies leverage mobile devices, smart strategies like QR codes that let participants self-select into research with a smartphone scan, and even geolocation capabilities. With the proliferation of different contextual research techniques, it can be challenging to determine which one is right for your specific needs. Here’s a closer look at the different types of in-context research and how to determine which approach is the right fit for your research goals.

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October 21st, 2014

Around the Web: Capturing Mobile
Market Research in the Moment

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By The Editors


Trying to target market research through traditional focus groups or online surveys is showing less impact than real in-the-moment mobile research. At the Marketing Research Association’s Corporate Researchers Conference, Ryan Backer, who oversees Global Insights for Emerging Tech at General Mills, shared some mobile market research insights gained from General Mills researchers.

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October 6th, 2014

Sample Wars, Smart Technology and
the Future of Data Quality

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By Alan Gould, CEO

 

Over the last six months in particular, our uSamp and Instant.ly teams have built and launched exciting new products, improved existing products, hired top talent and opened new markets. We are moving faster than ever, working harder and leaving our competitors breathless. What we are attempting to do—provide great, advanced market research products for an industry that historically has been slow to change—is not easy. I want to share some of my thoughts about what success for us will look like and how we are going to get there. So, let’s start with the business of selling online sample, our core business. We are justifiably proud of how fast we have become a major player in the space but there are trends that we need to get out in front of if we want to continue to prosper.

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October 3rd, 2014

5 Things Every Survey Programmer
Wishes You Knew About Mobile Research

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By Joe DiGregorio, Senior Director, Global Programming

As is the case with any trend in market research, large or small, the rapid growth of data collection on mobile devices has brought with it countless new tools and methodologies.

Having started my career at the dawn of the transition from computer-assisted telephone interviewing (CATI) to online as a method for data collection, I’ve lived through many of the challenges associated with this type of transition before. There’s a game-changing medium in town, and (almost) everyone wants a part of it. Clients are told they need it but not all of them know why or how to use it. Research methodologists brainstorm how to transition the old methods to the new without impacting historical data, and they invent brand new methods never before feasible with the old research methods. Developers race to create every new application they can think of, hoping enough people can be convinced they are useful. Some of them stick and become part of new way of doing research.  Some of them gather dust as they are replaced or fail to prove their worth.

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September 4th, 2014

Choosing a Sample Partner: Three Tips
for Vetting Your Vendors

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By Joe Jordan, Vice President of Panel Operations

In my many years of managing custom market research projects in all study type varieties, one issue constantly lurked in the underground of all sample providers: Where is this sample being sourced?

Many times I discovered that the sample vendor I chose for my high-priority, top secret, critical study was just a mere middle man to other various sample vendors I specifically did not choose because they had wronged me in the past. Much like elephants and the IRS, researchers never forget vendors who have failed them at the final hour. They have nightmares of that 4 a.m. email the day a study should close, saying “We are reaching out to other partners” on a “best efforts basis.” It makes finding a sample provider for your next project all the more daunting.

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Leveraging Mobile and Online
Communities to Gauge Customer Context

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By The Editors

How do your customers view your products and services? In a marketplace where constant change is the new normal, being able to see the world through your customers’ eyes is essential to growing your business and finding new and retaining existing customers. In the video below, “Mobile Research Communities: An Agile Approach to Customer Context,” Allen Vartazarian, VP of product at uSamp, and Julie Vogel, VP of Communities at Morpace, discuss the following:

  • How new mobile research capabilities let you interact with your customers in-the-moment
  • How online research communities can help you build customer partnerships that strengthen and deepen your understanding of customer context
  • Why one Fortune 500 company changed its approach to a target audience based on a combination of these research approaches

Mobile Research Communities Webinar: An Agile Approach to Customer Context from uSamp on Vimeo.

June 13th, 2014

Posted in Mobile