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Archive for the ‘mobile market research’ tag

4 Tips for Writing
Effective Mobile Surveys

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By Edan Portaro, EVP Global Business Development and Mobile Innovation

mobile surveys on tablet

Researchers need to know how to make the most of each mobile survey. A significant amount of focus in the mobile market research space focuses on the technological platform used to deploy surveys or to optimize your survey for respondents on specific mobile devices. But one of the most critical aspects of a successful survey is writing compelling questions that solicit consumer insights on which you can act. Here is a closer look at four strategies that can help you develop effective mobile surveys.

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December 17th, 2014

Posted in Mobile

What Criteria You Should Prioritize
When Thinking About Data Collection

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By Dean Burnett, Senior Director of Global Panel Operations

data collection

Image source: Flickr user r2hox


Earlier this year, market research organization Greenbook published its 2014 Industry Trends Report. One of the commentaries in the piece titled “Criteria Importance in Data Collection Methods” explored what criteria companies use when they select market research partners. The authors conducted a comparison: the research agency’s perceived list of important criteria and then the actual stated importance of those criteria from the perspective of the buyers.

The study specifically focused on the question of which techniques to use for data collection. The data from the study and the insights that it provides can provide useful context for researchers and companies wrestling with decisions about what market research formats to use. The questions around these priorities are also helpful when evaluating new methods and how best to integrate them into your company’s research agenda. Here’s a closer look at what you can learn from their work.

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December 16th, 2014

Posted in Data Quality

Around the Web: How to Retain
Customers in Mobile Marketing

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By The Editors

 

Image Source: Flickr User Francisco Osorio

There’s no questioning the power of mobile marketing. Smartphone usage statistics, such as 70 percent of users check their phones without being notified of an alert and more than 50 percent of mobile device customers sleep next to their phone, highlight the massive shift toward mobile. While customers download apps daily, if you don’t keep consumers happy, they’ll delete the app, resulting in losing a client base forever. A recent Business2Community article showcased some important infographics highlighting customer retention rates.

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November 17th, 2014

Passive vs. Active: The Role of the Survey
in a Big Data World

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By Joe Jordan, Vice President of Panel Operations

big data

 

We live in a world of big data. Everything that consumers do is closely monitored and analyzed. The body of behavioral, demographic and purchasing data that exists and is available to marketers is staggering. In fact, the amount of data that companies collect on their own customers from the geolocation tracking of in-store behavior to the microanalysis of what visitors do on websites is massive. Consider that we generate 2.5 quintillion new bytes of data each day.

Increasingly, research professionals are discussing the role of passive and active data collection in the overall corporate research agenda. How do they differ and what are their individual strengths? What’s the role of surveys and concept testing against this big data backdrop? Most importantly, how can we make the most of these quickly evolving insights to improve how we do business?

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November 7th, 2014

Posted in Best Practices

Research In-Context: A Primer for
Marketers

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By Edan Portaro, EVP Global Business Development and Mobile Innovation

In-context research

With the growth of mobile technology and online research platforms, in-context research is changing. Conducting onsite research no longer requires hiring staff, training them and transporting them to a specific location to survey a store’s patrons. Instead, the latest market research technologies leverage mobile devices, smart strategies like QR codes that let participants self-select into research with a smartphone scan, and even geolocation capabilities. With the proliferation of different contextual research techniques, it can be challenging to determine which one is right for your specific needs. Here’s a closer look at the different types of in-context research and how to determine which approach is the right fit for your research goals.

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October 21st, 2014

Around the Web: Capturing Mobile
Market Research in the Moment

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By The Editors


Trying to target market research through traditional focus groups or online surveys is showing less impact than real in-the-moment mobile research. At the Marketing Research Association’s Corporate Researchers Conference, Ryan Backer, who oversees Global Insights for Emerging Tech at General Mills, shared some mobile market research insights gained from General Mills researchers.

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October 6th, 2014

Sample Wars, Smart Technology and
the Future of Data Quality

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By Alan Gould, CEO

 

Over the last six months in particular, our uSamp and Instant.ly teams have built and launched exciting new products, improved existing products, hired top talent and opened new markets. We are moving faster than ever, working harder and leaving our competitors breathless. What we are attempting to do—provide great, advanced market research products for an industry that historically has been slow to change—is not easy. I want to share some of my thoughts about what success for us will look like and how we are going to get there. So, let’s start with the business of selling online sample, our core business. We are justifiably proud of how fast we have become a major player in the space but there are trends that we need to get out in front of if we want to continue to prosper.

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October 3rd, 2014

7 Ways Geofencing is Transforming
Mobile Market Research and Marketing

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By Allen Vartazarian, Vice President of Product


Imagine using location-detection software to help locate when shoppers are leaving certain department stores during the height of Black Friday, or contacting customers as soon as they’re walking out of a movie to survey their experience. Geofencing—a virtual way of geographically setting a perimeter around a particular point—allows market researchers to follow the foot traffic anywhere from an entire city block to one retail store. By determining the longitude and latitude of a particular location and then setting a radius around—for instance, a coffee shop—geofence technology can track the date and time of when and how a person moves across a geographic location.

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September 17th, 2014

Around the Web: Surveys Must Change
to Fit Mobile Devices

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By The Editors

With the massive move to mobile, online surveys must evolve to meet consumers’ usage. Patrons no longer want to fill out lengthy questionnaires on their computers. The trend is pushing toward fun, visual elements.

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September 10th, 2014

Around the Web:
Three Trends in Mobile Market Research

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By The Editors

Even in low-income rural countries, mobile phones are ubiquitous. In this post at GreenBook, Ray Poynter, author of the Handbook of Online and Social Media Research, highlights that ubiquity as a key component in the growth of mobile market research because 70 to 80 percent of adults around the world own a mobile phone—and that rate is likely to increase.

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September 5th, 2014