Archive for the ‘Mobile Research’ tag
Best Practices: Managing Mobile Research Projects [Whitepaper]
by Dinaz Kachhi, Sr. Manager of Research Insights, uSamp
It is not news that mobile has emerged as a key platform for data collection. It has the unique advantage of gathering in-the-moment feedback through multi-media such as photo, video and audio uploads. But before we get caught up in technological promises, it is imperative to take a step back and discuss how we can maintain the integrity and quality of our research. In our latest whitepaper, Managing Mobile Research Projects, uSamp explores the implications for researchers and project managers in terms of designing, targeting and fielding surveys. It is with this understanding of the nuances of mobile market research that we, as an industry, can create new standards and outline best practices that will define the future.
For the full report, please contact lauren@usamp.com, or visit our website to download a copy.
Geofencing Part III: Key Considerations
In our final installment, Allen discusses some of the implications of geofencing from battery drain to privacy concerns.
How do we address privacy concerns?
It is completely understandable that some people may have privacy concerns associated with geofencing. The way we address these concerns is by being fully transparent about exactly what information is collected. By educating users, we empower them to decide if and when they would like to participate, and are able to preserve their privacy choices. Our Mobile ArmyTM is our most valuable asset, and we take all steps possible to preserve our relationship.
Does geofencing cause significant battery drain?
Any app that uses your device’s location will cause battery drain. The more frequently that app checks your location, the more battery it will drain. After months of development and testing, however, we have established a geofencing solution that has almost no noticeable effect on battery life. To date, we have not received a single complaint regarding battery life from any one of our mobile audience members. If you are considering running a geofencing project, be sure to ask the technology provider what steps they have taken (if any) to preserve battery life, and then download their app so you can experience it yourself (more to come in a future blog by uSamp’s Co-founder & President, Gregg Lavin).
Mobile Mindshare and The Future of Consumer Insights
by Jacob Tucker, Research Analyst, uSamp
Over the past few decades, bulky desktops have been swapped out for sleek tablets, Walkmans (remember those?) discarded for iPods, and news consolidated into microblogs. In this age of continuous innovation, new technology loses its shelf life quickly. In the Market Research space alone, the methods for gathering insights have gone from a clipboard to a smartphone.
Research professionals, in the advent of big data, have found the need to dig deeper into the psyche of respondents, to see things through their vantage point, and to capture their behavioral experiences (in real-time). While this may sound like a tall order, the availability of the mobile platform puts these previously unattainable insights within reach. Read the rest of this entry »
Man vs. MR’s Goldmine, Mobile: The Medium is the Message
by Ben Leet, Sales Director, uSamp
I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques such as social media monitoring and of course, mobile devices. The content was wide-ranging, diverse, and thought provoking. I came away with one very clear message – the MR industry was about to experience imminent upheaval.
My philosophy behind this is very simple – there will come a point in the near future where our mobile devices (note: they are not just phones any more!) know more about our habits than we do, as they morph into our brain’s external hard drive. Since market research is all about delving into people’s brains, it seems only fitting to delve into mobile devices in order to more accurate access this data that we crave as an industry.
My phone already knows a lot about me; it knows which flights I have taken in the last year; it knows which shops I have recently visited; it knows where I ate dinner last night. And most of all, it knows my Facebook profile and my Twitter handle; hundreds of valuable nuggets of information, a goldmine of data waiting to tell a story about me, my friends, family, likes, dislikes, media consumption, the list goes on. And this is the tip of the iceberg when I think about how much more intelligent and familiar it will become in just a few short years.
Will Market Research Still Exist In 20 Years?
As published in GreenBook Blog
by Ben Leet, Sales Director, uSamp
Make no mistake, we are still at the beginning of a digital revolution. Much like the industrial revolution back in the 1700s and early 1800s when we believed steam power was the pinnacle of technological achievement, so today we are in that phase where we believe the Internet and mobile technology are the limits of human capability. Do I know what’s coming next? If I did, I would be a wealthy man, but I would nonetheless bet money that the digital revolution is still in its infancy, with many changes and challenges still ahead of us.
With new technology comes new applications, ideas, concepts. We in MR talk regularly about “mobile research”, “social media monitoring”, “big data”, and many others, as we seek to use these new tools for a commercial advantage, to offer something new, to convince a client that working with our company is good because we are innovative and forward thinking. However at this point it is worth mentioning that online research is no longer seen as innovative, it’s the norm for an ever increasing amount of our industry spend, which is why “online” is no longer an industry buzzword.
Retailers, Meet Man’s New Best Friend, Mobile [INFOGRAPHIC]
Men Are Bigger Mobile Shoppers Than Women
As the iPhone 5 enters the marketplace, uSamp decided to look at the mobile shopping habits of 1,100 men and woman, ages 18 – 75. The survey was conducted using uSamp Mobile, a platform that blends uSamp’s mobile survey technology with their targeted audience to gain consumer and business insights.
It turns out that men and woman practice much of their mobile shopping while they are out and about. According to the results, 12% of woman find themselves shopping on their mobile devices while in the waiting room at the doctor’s office. On the other hand, 25% of men most frequently shop on mobile while at the office.
The survey found that men are more likely than woman to purchase items over their mobile devices. What items are they buying?
- 27% of males purchase consumer electronics on mobile vs. 8% of females
- 23% of males purchase movie and event tickets on mobile vs. 11% of females
- 30% of males purchase digital content on mobile vs. 20% of females
- 13% of males purchase food and drinks on mobile vs. 8% of females
- 8% of males purchase office supplies on mobile vs. 4% of females
