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Archive for the ‘Mobile Research’ tag

Market Research Predictions for 2015

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By The Editors

In a look back on market research during 2014, some industry thought leaders named mobile, agile market research and pre-packaged survey methodologies as what shaped the year. Now, the same thought leaders predict what’s to come in 2015.
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January 6th, 2015

Posted in Industry Trends

Using Mobile Surveys to Go
Deeper on Brand Research

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By Edan Portaro, EVP Global Business Development and Mobile Innovation

mobile markey research

Much of the brand research that companies are conducting barely skims the surface on what they really need to know. Your brand’s recognition, positioning, health and sentiment are all critical to public perception and growing your bottom line. But traditional approaches to market research don’t always give you the insights that you need in order to make smart brand-driven business decisions. Today’s mobile market research revolution is opening up new avenues and conversations with customers on these important issues. Here’s a closer look at how mobile surveys allow you to go deeper than ever before on your brand research.

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January 2nd, 2015

Posted in Mobile Research

Around the Web: Digital Executives
Give 2015 Mobile Predictions

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By The Editors


Mobile marketing is a constantly changing industry as new technologies and methodologies emerge. As the new year begins, here’s a look at what eight digital executives told Adweek their predictions are for mobile. Mobile payments are just starting to take rise, as noted by Rachel Pasqua, senior partner of mobility at MEC. Pasqua says we’ll see more mobile payments and loyalty programs launched by retailers, and beacons hitting a tipping point “to supercharge in-store sales.”
 
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December 22nd, 2014

Posted in Around the Web

Around the Web: How Mobile Can Help
as Foot Traffic Decreases

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By The Editors


With more shoppers moving toward shopping online, brick-and-mortar stores are seeing foot traffic decrease, even during the height of Black Friday, with retailers seeing an 11.4 percent drop in sales in November. But intrepid shops are utilizing the power of mobile and mobile apps to help increase sales while the customer is browsing. How? In-store WiFi, mobile maps, iBeacon and push notifications are guiding consumers through the journey of shopping and making the process quicker and easier. According to data from IBM Digital Analytics Benchmark, on Thanksgiving Day, mobile accounted for 52.1 percent of traffic to retail web sites.

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December 15th, 2014

Posted in Around the Web

Around the Web: How to Retain
Customers in Mobile Marketing

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By The Editors

 

Image Source: Flickr User Francisco Osorio

There’s no questioning the power of mobile marketing. Smartphone usage statistics, such as 70 percent of users check their phones without being notified of an alert and more than 50 percent of mobile device customers sleep next to their phone, highlight the massive shift toward mobile. While customers download apps daily, if you don’t keep consumers happy, they’ll delete the app, resulting in losing a client base forever. A recent Business2Community article showcased some important infographics highlighting customer retention rates.

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November 17th, 2014

Around the Web: Millennials Moving
Toward Mobile Payments

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By The Editors

Image source: Flickr user Jason Howie

 

With the launch of Apple Pay and a possible Facebook user payment system on the horizon, the way consumers, mainly the millennial generation, pay is rapidly changing. In a recent report by JWT, details emerged about mobile payment trends and how brands and marketers need to be aware of those changes. Important takeaways involve recognizing that cash payments will be reduced in the future, security and privacy are important to consumers and making marketing personal and meaningful will help a brand stand out on top.

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November 10th, 2014

Posted in Around the Web

Around the Web: Mainstream and Rising
Trends in Market Research

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By The Editors

Image Source: Flickr user Daniel Kulinski

Once emerging trends such as mobile surveys and market research online communities are now becoming mainstream. Jeffrey Henning, PRC, president of Researchscape International, discussed the findings from the GreenBook Research Industry Trends Report 2014 (GRIT), comparing results from last year’s survey to this year’s data. The biggest result—a vast majority of market researchers are using mobile more than ever with 64 percent versus 41 percent just one year ago.
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November 3rd, 2014

Gridiron Marketing Season: 3 Tips for
Bringing Home the “W”

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By Joe Jordan, Vice President of Panel Operations

Photo by Mike Strasser/West Point Directorate of Public Affairs and Communications

Fall is upon us. Labor Day is now a distant memory, flip flops have been moved to the back of the closet and football engulfs television Thursday through Monday.

Marketers are excited for this fall football season as well. The Super Bowl is fast approaching, and the holiday shopping season is right around the corner—all prime times for marketing and advertising. Marketers may not realize it but like coaches, they too need a playbook that will help put their teams in a position to bring home that big bowl victory this season. But what goes into a marketing playbook and where do you start?

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October 27th, 2014

Posted in Best Practices

Around the Web: Choosing the Right
Mobile Qual Solution

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By The Editors

Mobile traffic to websites is increasing rapidly, according to 10ZiG Technology’s latest statistics presented in a recent post at GreenBook Blog. Estimates from Google Analytics show that by March 2017, mobile web traffic will overtake desktop website usage. 10ZiG Technology put together an interactive dashboard called the Game of Devices featuring the company’s findings. They tracked 10 B2C and B2B companies’ websites on a weekly basis from 2010, monitoring hits coming from desktop, mobile or tablet to see the rates of growth.

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October 13th, 2014

Around the Web: Capturing Mobile
Market Research in the Moment

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By The Editors


Trying to target market research through traditional focus groups or online surveys is showing less impact than real in-the-moment mobile research. At the Marketing Research Association’s Corporate Researchers Conference, Ryan Backer, who oversees Global Insights for Emerging Tech at General Mills, shared some mobile market research insights gained from General Mills researchers.

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October 6th, 2014