Archive for the ‘Mobile’ tag
Welcome to uSamp’s bi-weekly link dump: A compilation of all things trending in Market Research, Mobile, Social Media, Gamification and more. We hope you’ll find this aggregation as informative and entertaining as we do. Let us know if there are items that you’d like to see included in the next link dump!
Adapt to survive, warns latest Grit survey
US — Traditional researchers will have to move away from data collection if they are to survive in a world of social media monitoring, according to the latest survey on market research trends.
Shock of the New – an interview with Jane Frost
The MRS Annual Conference kicks off next week with sportsmen, artists, broadcasters and scientists on the agenda. But what does it all mean for research? Avery Dennison’s Edward Appleton asked MRS chief executive Jane Frost to explain all.
The top 10 most irritating social media updates
A new survey has revealed the 10 most annoying types of social media update. How many are you guilty of?
by Matt Dusig, Co-founder & CEO
Every once in a while, I like to rock the boat. With this blog title, it seems I’ve just predicted the demise of one of the core functions of sample delivery and it’s not only a challenge to the MR industry, but to uSamp as well. This doesn’t mean we’ll stop recruiting panelists into surveys using our email sampling systems — that would mean cutting off the lifeline of the millions of panelists that come through our systems every month. But, having experienced many technological changes in my life, I have become more adept at recognizing the decline of traditional methodologies. And in this case, the next casualty of panelist recruitment and engagement will be email delivery.
Technology eclipsing itself is nothing new. Look at the terrestrial radio industry and the constant decline of listeners and advertising revenue to online and satellite streams. Over-the-air broadcast radio still works and millions still use it, but it’s on the decline and the industry is undoubtedly changing forever.
Market researchers may not being dealing with the loss of radio listeners, but they can certainly learn a lesson from their peers in the music business. The writing is on the wall: Over time, email-based sampling and recruitment will diminish in value.
When I started in sampling in 2000, email response rates were high and email marketing was a valuable way to drive web traffic for lead generation and monetization. But today, just like radio, response rates for email continue to decline.
So what’s next?
by Dinaz Kachhi, Manager of Research Insights, uSamp
Over the last decade, we have witnessed a convergence of devices taking user convenience and experience to another level. The combination of iPod and phone led to the creation of iPhone, which was one of the best examples of unification on a mobile platform. From that point on, there has been a proliferation of devices that have the ability to perform multiple functions – the most recent hybrid? The“Phablet”.
In order to keep ahead of the curve and create a niche in the market, the mobile industry packaged two highly popular consumer devices (the smartphone and the mini tablet, in case you haven’t guessed yet). Samsung was one of the first movers in this space, introducing “Galaxy Note” which offers the unique combination of 5 x 7’’ screen along with smartphone capabilities. As other tech companies started to realize the huge potential, they came to market with similar offerings.
Matt Dusig, Co-founder & CEO and Allen Vartazarian, Senior Product Manager
Everyone in Market Research has mobile on the tip of their tongue: mobile surveys, mobile panelists, SMS, push notifications, geo-location, geo-fencing and app installs are just a few of the features being discussed. A recent article in Quirk’s argued that mobile research is not just about translating desktop surveys to a small screen; instead, it’s about creating media-rich experience of profiles, location and commerce.
But what does this all mean? What does it take to successfully execute a mobile strategy today? Is it as simple as formatting surveys for the smaller screen or do more robust capabilities need to be baked into this on-the-go solution? Should we look for technology, panels or both? What’s the experience for panelists?
Taking these questions into consideration, it is important to focus on simple but effective mobile business solutions, where you can connect and learn from your customers. Here are some mobile strategies for your company to take into consideration: