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Archive for the ‘Mobile’ tag

Gridiron Marketing Season: 3 Tips for
Bringing Home the “W”

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By Joe Jordan, Vice President of Panel Operations

Photo by Mike Strasser/West Point Directorate of Public Affairs and Communications

Fall is upon us. Labor Day is now a distant memory, flip flops have been moved to the back of the closet and football engulfs television Thursday through Monday.

Marketers are excited for this fall football season as well. The Super Bowl is fast approaching, and the holiday shopping season is right around the corner—all prime times for marketing and advertising. Marketers may not realize it but like coaches, they too need a playbook that will help put their teams in a position to bring home that big bowl victory this season. But what goes into a marketing playbook and where do you start?

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October 27th, 2014

Posted in Best Practices

Around the Web: Choosing the Right
Mobile Qual Solution

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By The Editors

Mobile traffic to websites is increasing rapidly, according to 10ZiG Technology’s latest statistics presented in a recent post at GreenBook Blog. Estimates from Google Analytics show that by March 2017, mobile web traffic will overtake desktop website usage. 10ZiG Technology put together an interactive dashboard called the Game of Devices featuring the company’s findings. They tracked 10 B2C and B2B companies’ websites on a weekly basis from 2010, monitoring hits coming from desktop, mobile or tablet to see the rates of growth.

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October 13th, 2014

Around the Web: Capturing Mobile
Market Research in the Moment

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By The Editors


Trying to target market research through traditional focus groups or online surveys is showing less impact than real in-the-moment mobile research. At the Marketing Research Association’s Corporate Researchers Conference, Ryan Backer, who oversees Global Insights for Emerging Tech at General Mills, shared some mobile market research insights gained from General Mills researchers.

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October 6th, 2014

Sample Wars, Smart Technology and
the Future of Data Quality

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By Alan Gould, CEO

 

Over the last six months in particular, our uSamp and Instant.ly teams have built and launched exciting new products, improved existing products, hired top talent and opened new markets. We are moving faster than ever, working harder and leaving our competitors breathless. What we are attempting to do—provide great, advanced market research products for an industry that historically has been slow to change—is not easy. I want to share some of my thoughts about what success for us will look like and how we are going to get there. So, let’s start with the business of selling online sample, our core business. We are justifiably proud of how fast we have become a major player in the space but there are trends that we need to get out in front of if we want to continue to prosper.

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October 3rd, 2014

Around the Web: ‘Smart Boredom’ in
the Mobile Age

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By The Editors

When smartphone users in the U.K. had a spare 20 minutes, they reported turning to their phones to check email, play games and surf online, according to a recent research report by Future Foundation. Future Foundation calls the trend Smart Boredom, referring to the time when users fill gaps of time by checking their smartphone rather than reading a book or newspaper.

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September 29th, 2014

7 Ways Geofencing is Transforming
Mobile Market Research and Marketing

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By Allen Vartazarian, Vice President of Product


Imagine using location-detection software to help locate when shoppers are leaving certain department stores during the height of Black Friday, or contacting customers as soon as they’re walking out of a movie to survey their experience. Geofencing—a virtual way of geographically setting a perimeter around a particular point—allows market researchers to follow the foot traffic anywhere from an entire city block to one retail store. By determining the longitude and latitude of a particular location and then setting a radius around—for instance, a coffee shop—geofence technology can track the date and time of when and how a person moves across a geographic location.

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September 17th, 2014

Around the Web: Surveys Must Change
to Fit Mobile Devices

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By The Editors

With the massive move to mobile, online surveys must evolve to meet consumers’ usage. Patrons no longer want to fill out lengthy questionnaires on their computers. The trend is pushing toward fun, visual elements.

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September 10th, 2014

Around the Web: How Mobile Impacts
Shopping & M-Commerce

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By The Editors

Mobile commerce is rapidly changing as more consumers are using their smartphones to purchase, comparison shop and access discounts. A recent white paper by iModerate, in partnership with uSamp, reveals what customers are buying on their phones and what features make mobile shopping better.

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September 9th, 2014

Around the Web:
Three Trends in Mobile Market Research

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By The Editors

Even in low-income rural countries, mobile phones are ubiquitous. In this post at GreenBook, Ray Poynter, author of the Handbook of Online and Social Media Research, highlights that ubiquity as a key component in the growth of mobile market research because 70 to 80 percent of adults around the world own a mobile phone—and that rate is likely to increase.

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September 5th, 2014

Leveraging Mobile and Online
Communities to Gauge Customer Context

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By The Editors

How do your customers view your products and services? In a marketplace where constant change is the new normal, being able to see the world through your customers’ eyes is essential to growing your business and finding new and retaining existing customers. In the video below, “Mobile Research Communities: An Agile Approach to Customer Context,” Allen Vartazarian, VP of product at uSamp, and Julie Vogel, VP of Communities at Morpace, discuss the following:

  • How new mobile research capabilities let you interact with your customers in-the-moment
  • How online research communities can help you build customer partnerships that strengthen and deepen your understanding of customer context
  • Why one Fortune 500 company changed its approach to a target audience based on a combination of these research approaches

Mobile Research Communities Webinar: An Agile Approach to Customer Context from uSamp on Vimeo.

June 13th, 2014

Posted in Mobile