uSamp Blog

The Answer Network

Archive for the ‘Mobile’ tag

Around the Web: Choosing the Right
Mobile Qual Solution

without comments

By The Editors

Mobile traffic to websites is increasing rapidly, according to 10ZiG Technology’s latest statistics presented in a recent post at GreenBook Blog. Estimates from Google Analytics show that by March 2017, mobile web traffic will overtake desktop website usage. 10ZiG Technology put together an interactive dashboard called the Game of Devices featuring the company’s findings. They tracked 10 B2C and B2B companies’ websites on a weekly basis from 2010, monitoring hits coming from desktop, mobile or tablet to see the rates of growth.

Read the rest of this entry »

October 13th, 2014

Around the Web: Capturing Mobile
Market Research in the Moment

without comments

By The Editors


Trying to target market research through traditional focus groups or online surveys is showing less impact than real in-the-moment mobile research. At the Marketing Research Association’s Corporate Researchers Conference, Ryan Backer, who oversees Global Insights for Emerging Tech at General Mills, shared some mobile market research insights gained from General Mills researchers.

Read the rest of this entry »

October 6th, 2014

Sample Wars, Smart Technology and
the Future of Data Quality

without comments

By Alan Gould, CEO

 

Over the last six months in particular, our uSamp and Instant.ly teams have built and launched exciting new products, improved existing products, hired top talent and opened new markets. We are moving faster than ever, working harder and leaving our competitors breathless. What we are attempting to do—provide great, advanced market research products for an industry that historically has been slow to change—is not easy. I want to share some of my thoughts about what success for us will look like and how we are going to get there. So, let’s start with the business of selling online sample, our core business. We are justifiably proud of how fast we have become a major player in the space but there are trends that we need to get out in front of if we want to continue to prosper.

Read the rest of this entry »

October 3rd, 2014

Around the Web: ‘Smart Boredom’ in
the Mobile Age

without comments

By The Editors

When smartphone users in the U.K. had a spare 20 minutes, they reported turning to their phones to check email, play games and surf online, according to a recent research report by Future Foundation. Future Foundation calls the trend Smart Boredom, referring to the time when users fill gaps of time by checking their smartphone rather than reading a book or newspaper.

Read the rest of this entry »

September 29th, 2014

7 Ways Geofencing is Transforming
Mobile Market Research and Marketing

without comments

By Allen Vartazarian, Vice President of Product


Imagine using location-detection software to help locate when shoppers are leaving certain department stores during the height of Black Friday, or contacting customers as soon as they’re walking out of a movie to survey their experience. Geofencing—a virtual way of geographically setting a perimeter around a particular point—allows market researchers to follow the foot traffic anywhere from an entire city block to one retail store. By determining the longitude and latitude of a particular location and then setting a radius around—for instance, a coffee shop—geofence technology can track the date and time of when and how a person moves across a geographic location.

Read the rest of this entry »

September 17th, 2014

Around the Web: Surveys Must Change
to Fit Mobile Devices

without comments

By The Editors

With the massive move to mobile, online surveys must evolve to meet consumers’ usage. Patrons no longer want to fill out lengthy questionnaires on their computers. The trend is pushing toward fun, visual elements.

Read the rest of this entry »

September 10th, 2014

Around the Web: How Mobile Impacts
Shopping & M-Commerce

without comments

By The Editors

Mobile commerce is rapidly changing as more consumers are using their smartphones to purchase, comparison shop and access discounts. A recent white paper by iModerate, in partnership with uSamp, reveals what customers are buying on their phones and what features make mobile shopping better.

Read the rest of this entry »

September 9th, 2014

Around the Web:
Three Trends in Mobile Market Research

without comments

By The Editors

Even in low-income rural countries, mobile phones are ubiquitous. In this post at GreenBook, Ray Poynter, author of the Handbook of Online and Social Media Research, highlights that ubiquity as a key component in the growth of mobile market research because 70 to 80 percent of adults around the world own a mobile phone—and that rate is likely to increase.

Read the rest of this entry »

September 5th, 2014

Leveraging Mobile and Online
Communities to Gauge Customer Context

without comments

By The Editors

How do your customers view your products and services? In a marketplace where constant change is the new normal, being able to see the world through your customers’ eyes is essential to growing your business and finding new and retaining existing customers. In the video below, “Mobile Research Communities: An Agile Approach to Customer Context,” Allen Vartazarian, VP of product at uSamp, and Julie Vogel, VP of Communities at Morpace, discuss the following:

  • How new mobile research capabilities let you interact with your customers in-the-moment
  • How online research communities can help you build customer partnerships that strengthen and deepen your understanding of customer context
  • Why one Fortune 500 company changed its approach to a target audience based on a combination of these research approaches

Mobile Research Communities Webinar: An Agile Approach to Customer Context from uSamp on Vimeo.

June 13th, 2014

Posted in Mobile

Removing Respondent Bias from
the Research Equation:
Why Mobile Makes Us More “Honest”

without comments

By The Editors

At MRMW this year, Justin Wheeler shared fascinating research in a presentation that probed one seemingly simple question: Are mobile respondents more honest? Wheeler’s research is trying to get at the twin problems of social desirability bias and consumer satisificing. The former describes the phenomenon of respondents providing answers that they think researchers will want to hear or that they think will make them appear in a more positive light in researchers’ eyes. The latter describes the mental shortcuts or paths of least resistance consumers will unconsciously take when asked to recall specifics of advertisements or products in an online survey. Wheeler’s research indicates that mobile could be an antidote to both of these problems. How? In-context mobile surveys remove interviewers from the equation, mitigating the influence of social desirability, and also eliminate the need for consumer recall.

See below for a video of Wheeler’s entire presentation at MRMW:

uSamp’s Justin Wheeler discusses why mobile research is better from uSamp on Vimeo.

June 2nd, 2014

Posted in Events,Mobile