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Archive for the ‘Mobile’ tag

Around the Web: How to Retain
Customers in Mobile Marketing

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By The Editors

 

Image Source: Flickr User Francisco Osorio

There’s no questioning the power of mobile marketing. Smartphone usage statistics, such as 70 percent of users check their phones without being notified of an alert and more than 50 percent of mobile device customers sleep next to their phone, highlight the massive shift toward mobile. While customers download apps daily, if you don’t keep consumers happy, they’ll delete the app, resulting in losing a client base forever. A recent Business2Community article showcased some important infographics highlighting customer retention rates.

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November 17th, 2014

Around the Web: Millennials Moving
Toward Mobile Payments

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By The Editors

Image source: Flickr user Jason Howie

 

With the launch of Apple Pay and a possible Facebook user payment system on the horizon, the way consumers, mainly the millennial generation, pay is rapidly changing. In a recent report by JWT, details emerged about mobile payment trends and how brands and marketers need to be aware of those changes. Important takeaways involve recognizing that cash payments will be reduced in the future, security and privacy are important to consumers and making marketing personal and meaningful will help a brand stand out on top.

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November 10th, 2014

Posted in Around the Web

Around the Web: Mainstream and Rising
Trends in Market Research

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By The Editors

Image Source: Flickr user Daniel Kulinski

Once emerging trends such as mobile surveys and market research online communities are now becoming mainstream. Jeffrey Henning, PRC, president of Researchscape International, discussed the findings from the GreenBook Research Industry Trends Report 2014 (GRIT), comparing results from last year’s survey to this year’s data. The biggest result—a vast majority of market researchers are using mobile more than ever with 64 percent versus 41 percent just one year ago.
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November 3rd, 2014

Gridiron Marketing Season: 3 Tips for
Bringing Home the “W”

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By Joe Jordan, Vice President of Panel Operations

Photo by Mike Strasser/West Point Directorate of Public Affairs and Communications

Fall is upon us. Labor Day is now a distant memory, flip flops have been moved to the back of the closet and football engulfs television Thursday through Monday.

Marketers are excited for this fall football season as well. The Super Bowl is fast approaching, and the holiday shopping season is right around the corner—all prime times for marketing and advertising. Marketers may not realize it but like coaches, they too need a playbook that will help put their teams in a position to bring home that big bowl victory this season. But what goes into a marketing playbook and where do you start?

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October 27th, 2014

Posted in Best Practices

Around the Web: Choosing the Right
Mobile Qual Solution

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By The Editors

Mobile traffic to websites is increasing rapidly, according to 10ZiG Technology’s latest statistics presented in a recent post at GreenBook Blog. Estimates from Google Analytics show that by March 2017, mobile web traffic will overtake desktop website usage. 10ZiG Technology put together an interactive dashboard called the Game of Devices featuring the company’s findings. They tracked 10 B2C and B2B companies’ websites on a weekly basis from 2010, monitoring hits coming from desktop, mobile or tablet to see the rates of growth.

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October 13th, 2014

Around the Web: Capturing Mobile
Market Research in the Moment

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By The Editors


Trying to target market research through traditional focus groups or online surveys is showing less impact than real in-the-moment mobile research. At the Marketing Research Association’s Corporate Researchers Conference, Ryan Backer, who oversees Global Insights for Emerging Tech at General Mills, shared some mobile market research insights gained from General Mills researchers.

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October 6th, 2014

Sample Wars, Smart Technology and
the Future of Data Quality

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By Alan Gould, CEO

 

Over the last six months in particular, our uSamp and Instant.ly teams have built and launched exciting new products, improved existing products, hired top talent and opened new markets. We are moving faster than ever, working harder and leaving our competitors breathless. What we are attempting to do—provide great, advanced market research products for an industry that historically has been slow to change—is not easy. I want to share some of my thoughts about what success for us will look like and how we are going to get there. So, let’s start with the business of selling online sample, our core business. We are justifiably proud of how fast we have become a major player in the space but there are trends that we need to get out in front of if we want to continue to prosper.

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October 3rd, 2014

Around the Web: ‘Smart Boredom’ in
the Mobile Age

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By The Editors

When smartphone users in the U.K. had a spare 20 minutes, they reported turning to their phones to check email, play games and surf online, according to a recent research report by Future Foundation. Future Foundation calls the trend Smart Boredom, referring to the time when users fill gaps of time by checking their smartphone rather than reading a book or newspaper.

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September 29th, 2014

7 Ways Geofencing is Transforming
Mobile Market Research and Marketing

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By Allen Vartazarian, Vice President of Product


Imagine using location-detection software to help locate when shoppers are leaving certain department stores during the height of Black Friday, or contacting customers as soon as they’re walking out of a movie to survey their experience. Geofencing—a virtual way of geographically setting a perimeter around a particular point—allows market researchers to follow the foot traffic anywhere from an entire city block to one retail store. By determining the longitude and latitude of a particular location and then setting a radius around—for instance, a coffee shop—geofence technology can track the date and time of when and how a person moves across a geographic location.

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September 17th, 2014

Around the Web: Surveys Must Change
to Fit Mobile Devices

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By The Editors

With the massive move to mobile, online surveys must evolve to meet consumers’ usage. Patrons no longer want to fill out lengthy questionnaires on their computers. The trend is pushing toward fun, visual elements.

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September 10th, 2014