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Mobile Solutions: 3 Ways Businesses Can Leverage Mobile Research

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Matt Dusig, Co-founder & CEO and Allen Vartazarian, Senior Product Manager

Global CommunicationEveryone in Market Research has mobile on the tip of their tongue: mobile surveys, mobile panelists, SMS, push notifications, geo-location, geo-fencing and app installs are just a few of the features being discussed. A recent article in Quirk’s argued that mobile research is not just about translating desktop surveys to a small screen; instead, it’s about creating media-rich experience of profiles, location and commerce.

But what does this all mean? What does it take to successfully execute a mobile strategy today? Is it as simple as formatting surveys for the smaller screen or do more robust capabilities need to be baked into this on-the-go solution? Should we look for technology, panels or both? What’s the experience for panelists?

Taking these questions into consideration, it is important to focus on simple but effective mobile business solutions, where you can connect and learn from your customers. Here are some mobile strategies for your company to take into consideration:


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Q & A People Spotlight: uSamp’s Culturally Diverse European Team

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with Managing Director for Europe, Gaelle Normand

As uSamp’s first Managing Director for Europe, Gaelle Normand couldn’t be a better fit. It’s as if uSamp created a wish list of everything we wanted, and found Normand. Born in France, she has worked in five countries in Europe, and speaks several languages. She is truly a European citizen, and loves being able to apply her extensive cultural knowledge and experience to make business more efficient and better adapted to the range of customer needs. She holds an M.Sc from EM Lyon, a leading international and European business school.

Q: What opportunities do you see for  uSamp in the European market?

A: The European market is actually several markets, each with its own culture, language, and particular needs. At uSamp, we understand the variances and we have hired people who have expertise in all key EU markets. Furthermore, we see Europe as a unique opportunity to expand our industry leading sampling business focused on European standards, customer service and access to hard–to–reach online survey respondents. The European market also provides us with new and compelling ways to showcase SaaS–based sampling solutions, which are the hallmark of our company.

Q: As Managing Director of Europe, what are your goals for our European operation?

A: We’re working toward simply becoming the preferred partner in Europe for global survey respondent solutions and online technology for market research.

Q: You’ve attracted quite a team. Can you provide more details about them?

A: We have a very talented group, experts in their fields with different cultural backgrounds and local expertise in all key EU  markets. We’re creating a close-knit group even with their diverse backgrounds. Dedicated, too. And because we’re a global company, we also offer 24/7 coverage for all projects.

Q: How do you plan to support European market researchers?

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August 10th, 2011

Posted in European Outlook