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What You Should Know About Tracking Studies (Part II)

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by Scott Worthge, AVP, Survey Solutions, uSamp

Part II (read Part I)

Sourcing Respondents

These are just a few of the many issues that trackers bring to a researcher. At uSamp, we are frequently asked how the respondents for trackers can be sourced, what options are available and what are the benefits and drawbacks of each? Very generally, using an online panel, as well as an intercept methodology for a River solution, are both applicable. Here are some aspects to consider before making a choice about supporting ongoing data collection.

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Written by lsozio

March 14th, 2012 at 6:04 pm

Does Size Matter…for online panels?

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by Matt Dusig, Co-Founder/CEO

uSamp is a little over three years old. To date, we’ve seen over 6.5 million people globally register and double opt-in for our research panel websites. We register about 10,000 new panelists every day, adding over 300,000 panelists to our database each month. Sounds cool, right? But does the size of the panel at 6.5 million really matter?

Most sample companies market themselves according to panel size, quality of respondent data, variety of the traffic sources and customer service excellence. I am guilty about marketing the size of our panel. We announce the size of our panels to show scale, and to impress clients. Do you blame us?

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