Archive for the ‘SampleMarket’ tag
I believe that competition is at the core of any successful tech company; pioneers lay the groundwork, new entrants build on top of that groundwork, and all parties become more fiercely committed to solving problems. Take search engines for example. Yahoo! pioneered a hugely popular early search engine for the web. Its limitation was in how quickly its database of human-powered results could keep up with the rapidly expanding web. Google saw a problem and created a better solution.
I was recently asked by Bob Lederer of the Research Business Daily Report about my thoughts on how Google Consumer Surveys (GCS) has impacted the Market Research industry. I’ll reiterate what I wrote in the first product review of GCS: “GCS’ move into the Market Research industry brings good visibility to on-demand SaaS insights.” I truly believe that competition propels innovation and everyone wins.
by Ben Leet, Senior Director HRT and Survey Solutions
Ben joined the uSamp UK team at the very beginning, and is charged with building out our new client relationships in Europe. Prior to joining uSamp Ben held senior positions with Decision Tree Consulting, Toluna and Ugam, the first of which saw Ben designing, conducting and delivering full service research programmes to blue chip clients for over 5 years, before joining the online panel business at Toluna in early 2008. This combination allows Ben to understand all aspects of the market research process, adding value to uSamp clients along the way. Ben is a Graduate of the Nottingham Business School in the UK with a BA (Hons) in European Business.
by Lisa Wilding-Brown, VP Panel Operations
Lisa Wilding-Brown has over a decade of experience in the market research industry. Wilding-Brown is responsible for panel development & management at uSamp — in particular publisher management/recruiting, member engagement, profiling and rewards. Before joining uSamp in 2009, Lisa served as the Panel Loyalty & Retention Manager at Harris Interactive. Wilding-Brown was instrumental in the development and management of the Harris Poll Online, one of the first online market research panels in the industry and spearheaded the development of over 40 specialty panels, which increased targeting capabilities significantly. Wilding-Brown is a graduate of the State University of New York at Geneseo with a BA in both Communication & International Relations.
In a previous post, uSamp CEO, Matt Dusig wrote about sample burn and asked us to consider panelists as people. Matt’s blog entry resonated with many across the industry including yours truly. All too often, we refer to panelists as sample, but in reality these samples are our neighbors, colleagues, friends and family. As a professional who has been building and managing online research panels for over a decade, I have had a front-row seat to the many challenges of online research panel building. The demands in our space have changed dramatically over the years.
While it is more convenient and cost-effective to obtain low-incidence populations online vs. traditional methodologies such as phone, the inventory of online research opportunities has becoming increasingly difficult as a result. The proliferation of online panels coupled with the abundance of social media channels has generated a fiercely competitive and over-stimulating environment for the average online user. Throw a world recession into the mix and you have an interesting dichotomy of new growth and economic anxiety. Somewhere along the way, the countless pressures of our industry have put the squeeze on our most precious resource: the people who participate in our research.
SampleMarket™ 2.0: Enhancements to our Self-service Platform Offer Full Transparency
Fleitas is the Director of Hosted Research Technology, is responsible for all business aspects of uSamp’s suite of technology offerings as well as helping to shape the product developments for both existing and future products. He joined uSamp in early 2009 and has a background in sales, project management and business development with online panels. Clif holds a B.S. from the University of Texas and resides in Colorado.
We live in a world of on-demand. eCommerce platforms are reshaping transactions to be more direct, and raising expectations to the “one-click” standard. Amazon gave us the recommendation engine, a way to automatically filter the chaos and predict needs based on preference and purchasing history. Smart businesses from airlines to local shops have borrowed from this model, and have simplified marketing and sales by catering directly to the consumer. Bottom line: we have become accustomed to getting what we want, when we want it. Some might call this impatient, but I call it efficiency. We, in the market research industry, must start integrating these efficiencies into our own platforms.
Despite the advancements, the online sample industry does not operate to its full potential. Clients jump through hoops to communicate with sample companies in order to find qualified panelists. We often trade dozens of emails back-and-forth to get feasibility and pricing on projects, and then wait on project managers to be assigned to setup, test and launch studies. There is little transparency and efficiency in the process, and we lose touch with the various stages of the projects. These tedious processes are thwarting our ability to generate valuable research.
Too often, sample companies are reluctant to show “what the man behind the curtain” is doing. Some panel companies won’t disclose if they are using panel vs. river, or when they are using their own panel alone or working with sample aggregators. We, as consumers, demand to know how our food is prepared and products are made — is it any wonder our research clients want to know how their surveys are being filled?
Pulling out all the stops with PanelBuilder™
With Scott Weinberg, Director Hosted Research Technology, Scott.Weinberg@uSamp.com
“PanelBuilder allows you to quickly and transparently create your own branded customer online panels for deepening client relationships with fast and efficient audience feedback,” explains Weinberg. “You can choose from a pool of respondents who are engaged and profiled to meet your most exacting standards.”
This all–encompassing approach is a true time and money saver. It is designed to efficiently field your research studies — including your specifications, criteria and brand expectations — and to manage costs in the most cost effective way possible.
When asked what sets PanelBuilder apart from other similar platforms, Weinberg replies enthusiastically, “Only PanelBuilder offers fully automated incentive fulfillment, with over 200 redemption options.” Panelists are rewarded immediately and tangibly. “If a panelist wants to ‘cash out’ – whether it’s with a PayPal payment, an Amazon.com gift card, airline miles — he or she can just hit the ‘Redeem Now’ button,” he explains. It’s instant, and no other online private label panel offers it. Read the rest of this entry »