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Pioneers Of DIY Online Sampling

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by Matt Dusig, Co-founder & CEO

I believe that competition is at the core of any successful tech company; pioneers lay the groundwork, new entrants build on top of that groundwork, and all parties become more fiercely committed to solving problems. Take search engines for example. Yahoo! pioneered a hugely popular early search engine for the web. Its limitation was in how quickly its database of human-powered results could keep up with the rapidly expanding web. Google saw a problem and created a better solution.

I was recently asked by Bob Lederer of the Research Business Daily Report about my thoughts on how Google Consumer Surveys (GCS) has impacted the Market Research industry. I’ll reiterate what I wrote in the first product review of GCS: “GCS’ move into the Market Research industry brings good visibility to on-demand SaaS insights.” I truly believe that competition propels innovation and everyone wins.

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December 12th, 2012