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Archive for the ‘TrueSample’ tag

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SampleMarket™ 2.0: Enhancements to our Self-service Platform Offer Full Transparency

by Clif Fleitas, Director of Hosted Research Technology

Fleitas is the Director of Hosted Research Technology, is responsible for all business aspects of uSamp’s suite of technology offerings as well as helping to shape the product developments for both existing and future products. He joined uSamp in early 2009 and has a background in sales, project management and business development with online panels.  Clif holds a B.S. from the University of Texas and resides in Colorado.

We live in a world of on-demand. eCommerce platforms are reshaping transactions to be more direct, and raising expectations to the “one-click” standard.  Amazon gave us the recommendation engine, a way to automatically filter the chaos and predict needs based on preference and purchasing history.  Smart businesses from airlines to local shops have borrowed from this model, and have simplified marketing and sales by catering directly to the consumer.  Bottom line: we have become accustomed to getting what we want, when we want it. Some might call this impatient, but I call it efficiency. We, in the market research industry, must start integrating these efficiencies into our own platforms.

Despite the advancements, the online sample industry does not operate to its full potential. Clients jump through hoops to communicate with sample companies in order to find qualified panelists. We often trade dozens of emails back-and-forth to get feasibility and pricing on projects, and then wait on project managers to be assigned to setup, test and launch studies. There is little transparency and efficiency in the process, and we lose touch with the various stages of the projects. These tedious processes are thwarting our ability to generate valuable research.

Too often, sample companies are reluctant to show “what the man behind the curtain” is doing. Some panel companies won’t disclose if they are using panel vs. river, or when they are using their own panel alone or working with sample aggregators. We, as consumers, demand to know how our food is prepared and products are made — is it any wonder our research clients want to know how their surveys are being filled?

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uSamp’s Security Layers: Protecting Clients’ Data

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by Melanie Courtright, Senior VP of Research Solutions

Melanie Courtright is Senior Vice President of Research Solutions at uSamp. In her current role, Melanie is responsible for sampling quality, customer satisfaction, and research on research initiatives, including product development and   testing. Before joining uSamp, Melanie spent over a decade at a full-service research firm in Dallas, TX where she developed her strong research background and her passion for effective sampling.

Everything in life has layers. Onions, our skin, the earth, the atmosphere, even something as fluid as the ocean. Each layer acts as a reinforcement with the ultimate goal of protecting what lies beneath—the vital core.

At uSamp, we followed Mother Nature’s example when designing our data quality system. We’re employing layers of security that work together to protect the core asset—your data. A great example of a layered approach is the identity validation model we’ve developed.

As the first MR organization to utilize third-party identity validation techniques (since 2007), and share significant R-on-R with the rest of the industry, our team has a rich heritage in this area. Our repeated testing of nearly all of the digital fingerprinting and identity validation products available lends us a perspective shared by few.

Our experience and thorough analyses have demonstrated that there is no single solution to ensure high quality. As such, we have created a layered approach to validation and security to best serve our clients. This technique capitalizes on the unique strengths of each validation company, yielding the broadest possible set of respondents with the best security. Read the rest of this entry »