uSamp Blog

The Answer Network

3 Strategies for Ensuring Data
Integrity in Your Surveys

By Joe Jordan, Vice President of Panel Operations

survey data integrity

Does your survey design reinforce your market research data integrity? Image source Flickr user r2Hox

When you’re using the results of your market research to make multi-million dollar product development and marketing decisions, one thing is clear: the data has to be accurate. Ensuring the data integrity of your surveys is a priority that drives the entire research process, from a thoughtful survey design to strategically developing your sampling criteria. But there a number of steps that researchers can take to dramatically improve the underlying quality of their results by focusing on the quality of the panel they use. In this post, I’ll explore three strategies for ensuring data quality that are a core part of our own processes: minimizing burnout through survey design, filtering channel sources, and using technology as an advantage during the profiling process.

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October 2nd, 2014

Around the Web: ‘Smart Boredom’ in
the Mobile Age

By The Editors

When smartphone users in the U.K. had a spare 20 minutes, they reported turning to their phones to check email, play games and surf online, according to a recent research report by Future Foundation. Future Foundation calls the trend Smart Boredom, referring to the time when users fill gaps of time by checking their smartphone rather than reading a book or newspaper.

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September 29th, 2014

Around the Web: The Rise of Mobile
Payments on Smartphones

By The Editors

With the recent announcement of Apple’s Pay system on the next generation of iPhones, a customer simply needs to take a picture of their credit card and all purchases can then be made via Apple Pay. According to Monetate’s Ecommerce Quarterly (EQ2 2014) report, mobile commerce still trails ecommerce and desktop commerce, but with the move toward credit card-less payments, that soon may change.

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September 23rd, 2014

Focusing on Emerging Techniques at the
Corporate Researchers Conference

By Jeffrey Henning

Chicagoskyline

The fourth annual Corporate Researchers Conference from the Marketing Research Association proved why it has become a premier event for corporate researchers, with extensive content curated by and for corporate researchers. Eyes were on the future, with presenters discussing emerging technologies, including mobile research, agile market research, storytelling and infographics.

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September 22nd, 2014

Posted in Events

7 Ways Geofencing is Transforming
Mobile Market Research and Marketing

By Allen Vartazarian, Vice President of Product


Imagine using location-detection software to help locate when shoppers are leaving certain department stores during the height of Black Friday, or contacting customers as soon as they’re walking out of a movie to survey their experience. Geofencing—a virtual way of geographically setting a perimeter around a particular point—allows market researchers to follow the foot traffic anywhere from an entire city block to one retail store. By determining the longitude and latitude of a particular location and then setting a radius around—for instance, a coffee shop—geofence technology can track the date and time of when and how a person moves across a geographic location.

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September 17th, 2014

Around the Web: Surveys Must Change
to Fit Mobile Devices

By The Editors

With the massive move to mobile, online surveys must evolve to meet consumers’ usage. Patrons no longer want to fill out lengthy questionnaires on their computers. The trend is pushing toward fun, visual elements.

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September 10th, 2014

Around the Web: How Mobile Impacts
Shopping & M-Commerce

By The Editors

Mobile commerce is rapidly changing as more consumers are using their smartphones to purchase, comparison shop and access discounts. A recent white paper by iModerate, in partnership with uSamp, reveals what customers are buying on their phones and what features make mobile shopping better.

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September 9th, 2014

Around the Web:
Three Trends in Mobile Market Research

By The Editors

Even in low-income rural countries, mobile phones are ubiquitous. In this post at GreenBook, Ray Poynter, author of the Handbook of Online and Social Media Research, highlights that ubiquity as a key component in the growth of mobile market research because 70 to 80 percent of adults around the world own a mobile phone—and that rate is likely to increase.

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September 5th, 2014

5 Things Every Survey Programmer
Wishes You Knew About Mobile Research

By Joe DiGregorio, Senior Director, Global Programming

As is the case with any trend in market research, large or small, the rapid growth of data collection on mobile devices has brought with it countless new tools and methodologies.

Having started my career at the dawn of the transition from computer-assisted telephone interviewing (CATI) to online as a method for data collection, I’ve lived through many of the challenges associated with this type of transition before. There’s a game-changing medium in town, and (almost) everyone wants a part of it. Clients are told they need it but not all of them know why or how to use it. Research methodologists brainstorm how to transition the old methods to the new without impacting historical data, and they invent brand new methods never before feasible with the old research methods. Developers race to create every new application they can think of, hoping enough people can be convinced they are useful. Some of them stick and become part of new way of doing research.  Some of them gather dust as they are replaced or fail to prove their worth.

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September 4th, 2014

Choosing a Sample Partner: Three Tips
for Vetting Your Vendors

By Joe Jordan, Vice President of Panel Operations

In my many years of managing custom market research projects in all study type varieties, one issue constantly lurked in the underground of all sample providers: Where is this sample being sourced?

Many times I discovered that the sample vendor I chose for my high-priority, top secret, critical study was just a mere middle man to other various sample vendors I specifically did not choose because they had wronged me in the past. Much like elephants and the IRS, researchers never forget vendors who have failed them at the final hour. They have nightmares of that 4 a.m. email the day a study should close, saying “We are reaching out to other partners” on a “best efforts basis.” It makes finding a sample provider for your next project all the more daunting.

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